Blackspade Opens Warehouse, Hires Executive Team
Above: the Lingerie Journal recently covered Blackspade’s collection which includes this look from the brand’s Invisible range.
Blackspade, one of Europe’s fastest growing luxury underwear brands announced that it is entering the US market in 2015. Owned by Narkonteks, Turkey’s largest manufacturer of luxury underwear, loungewear, activewear and swimwear for the family, Blackspade has built a very successful business in Europe. The brand prides itself on its use of luxury fibers to create fabrics and silhouettes that provide the perfect fit and the most comfortable consumer experience. Blackspade’s secret is its fit and hand feel.
Above: Blackspade USA at Curve. Photo by Charles Roussel.
Blackspade USA has already hit the ground running. Following a very successful soft launch in 2014 at the US Curve shows, the brand has now opened a warehouse in Garfield, NJ and hired a team of seasoned executives. Mona Goldberg, former owner of the very successful women’s retail store Mona’s…Wear Else!, is Vice President of Sales and Merchandising for Blackspade.
Above: discover Blackspade’s Comfort Range in our recent overview of this brand.
Jeff Danzer, formerly the brand architect behind 2(x)ist underwear and most recently responsible for building and repositioning Terramar Baselayer in the outdoor and snow sports markets, is Vice President Sales and Marketing. Alex Goldberg is Director of Marketing. The company recently signed Vincent DePaul to handle celebrity outreach. Blackspade will be showing at both Curve shows as well as the SIA (Snowsports Industry Association) shows in Denver.
Aydin Karavelioglu, CEO of Blackspade USA has spent the better part of the last year lining up the business and has high hopes for the brand. “We are extremely excited to bring Blackspade’s perfect fit and hand feel to the US consumer”, says Karavelioglu, “our warehouse is stocked for immediate shipments and all of our systems are in place. Since our soft launch, Blackspade is already in over 100 specialty doors in the US! It’s an exciting time for Blackspade and we are ready to go! ”
Nestled along Turkey’s Aegean shoreline, Blackspade’s collections are inspired by the positive vibe and inspiration found in the people of the region. Known to live their life in peace, health and beauty, this spiritual environment is the essence of Blackspade and is what makes the brand so special. Blackspade combines the natural resources of the region, including cotton, silk and micro modal with science and the newest technologies, to provide women, men and children with beautiful, comfortable underwear, loungewear and swimmer that are the perfect fit.
Above: Blackspade’s Menswear Collection.
Narkonteks, a vertical underwear manufacturer based in Izmir, Turkey, started Blackspade in 2007. The brand is registered worldwide and is available in over 20 Countries. Blackspade’s products include underwear, thermals, loungewear and swimwear for Men, Women and children. The brand will launch its luxury sportswear line in Spring 2016 and will be a total lifestyle brand. Blackspade is certified by Oeko Tex Standard 100, BSCI, and has 99.5% Service Level in NOS articles.