Bridal Business Tips
Above: the Giving Bride SS16 Tyler Cami and Tap Short.
“As professionals in the lingerie industry, this is the perfect opportunity to help customers with their most important event, while taking the edge off their stress.”
by Joy Menon, founder of MerchandisingEye.com.
Planning your wedding can be both wonderful and overwhelming. It’s such a special occasion, where you really want everything to go as perfect and seamless as possible, especially choosing the dress of your dreams and the key lingerie pieces for that night. As professionals in the lingerie industry, this is the perfect opportunity to help customers with their most important event, while taking the edge off their stress.
Above: Seven ’til Midnight
Bridal Business Tips
Below are some Bridal Business Tips to make a lasting impression and a strong bond that will keep them coming back for more, beyond the big day.
Above: Dominique Intimate Apparel’s new Lacee style.
So many times, our excitement to sell something overpowers and we find ourselves talking more than listening. Remember to listen closely and let customers finish speaking so that you can then ask the appropriate questions to understand their needs and work more efficiently.
Above: Glamory Plus Size Hosiery.
Honesty is the best policy: Work with your customer’s shape in order to choose pieces that will enhance and compliment the best. Guide them through all the options and observe which styles work better than others. Salespeople sometimes feel the need to push certain styles they feel passionate about, which results in a return if customers don’t feel the same. Similarly, lack of energy and excitement is a total damper on the experience.
Above: Dominique Intimate Apparel’s Colette Lace Corset Bridal Bra.
Avoid being overwhelmed by keeping it simple. Showcasing too many offerings causes confusion that is not conducive to sales. Keep it unique, with the styles your store is most known for, versus the ordinary that is virtually seen everywhere. Always keep your quality level high.
4. Think beyond that night
Above: the Giving Bride April Capelette.
Although the first thing that comes to mind is selling unique, fantasy lingerie for the wedding night, it’s wise to also consider classic styles that can transition into the everyday wardrobe. Comfort is the best way to feel confident and sexy, from the moment the wedding dress comes on, until it comes off.
5. Amp your customer service
Above: Elila Lingerie’s Strapless Longline.
Creating an incredible experience makes shopping even more memorable and helps keep your business in mind for future opportunities. Always stay one step ahead and be prepared, because it will prevent wasted time and keep you looking professional. Finally, remember to always follow up.
Attention to detail is truly so vital to really take your business to the next level. These details reflect the value of what you offer and as a result, you’ll find customers willing to pay a premium price online and offline.
How are you preparing for wedding season in 2016?
Did you enjoy Joy Menon’s Bridal Business Tips?
Catch up on more of Joy’s Business and Retail advice with her latest articles on Brand Authenticity, Breaking Away From Excuses and Owning it, Secret to a Winning Sales Force, Impact of Virtual Aesthetics on Sales, Expert Accessory Displays and Top Selling Tips.