BY PARFAIT Private Label Program

BY PARFAIT Private Label Casey Plunge Molded Bra and Boyshort in Ruby Wine

BY PARFAIT gives lingerie and swimwear clients the opportunity to meet the standards of their target customer with fashion-forward designs and long-lasting comfort, all while being a part of the production process from beginning to end.” – Anthony Chan.

After bringing fashion-forward, quality lingerie to the full figure and plus size markets for nearly a decade, global lingerie powerhouse Parfait is announcing its expansion into the private label lingerie and swimwear industries with BY PARFAIT. Designed by the same team that’s created Parfait collections since 2009, including the cult-following “Charlotte” group.

“It’s our mission to improve fit and comfort for all body types without losing the function, and beauty, of the design,” says VP of Design & Product Development Anthony Chan. “BY PARFAIT gives lingerie and swimwear clients the opportunity to meet the standards of their target customer with fashion-forward designs and long-lasting comfort, all while being a part of the production process from beginning to end.”

BY PARFAIT will develop lingerie and swimwear solutions in an expansive size range, extending from 28A to 48K; XS – 5XL.

BY PARFAIT Private Label Program Features

Parfait FW16 Charlotte Padded Bra and highwaist Brief in Bronze

BY PARFAIT will develop lingerie and swimwear solutions in an expansive size range, extending from 28A to 48K; XS – 5XL.

Each client can expect:

• Our capability to produce quality products with sizes up to 48K and 5XL

• Effective collaboration between the PARFAIT team and yours.

• The same PARFAIT team develops products.

• Our PARFAIT development team expertly fits every product.

• Products produced by the same technically capable PARFAIT production facility.

“There was a demand for stylish intimates for the large bust woman and we’ve successfully filled this gap with press and media favorites, like our infamous Charlotte. By helping clients perfect the fit and design for their target market, we can help more women find what they’re looking for,” says Chan.

Learn more about the BY PARFAIT Private Label Program

BY PARFAIT would like to collaborate with your team.
Contact: pl@parfaitlingerie.com
Website: www.byparfait.com

About Parfait
Dedicated to fit and innovative styling, BY PARFAIT is a private label solution developed by the Parfait team. Styles range from lingerie intimates to swimwear pieces, available in sizing ranging from 28A to 48K; XS – 5XL bottoms. It is PARFAIT’s mission to build strong, reliable and successful partnerships with private label clients through the BY PARFAIT program by providing quality, comfortable, and fashion-forward lingerie and swimwear to consumers around the world with a consumer-centric philosophy.

A press & celebrity favorite, Parfait collections have been worn by top actresses, models & performers around the world including Sofia Vergara, Sharon Stone, Nicki Minaj, Ashley Graham, Nicole Scherzinger, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: “When I find a bra that works for me…” Parfait collections are available at retailers and e-retailers nationwide and is growing rapidly outside of North America. www.parfaitlingerie.com

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