The Role of Social Media in the Intimate Apparel Industry

Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights. Don’t Underestimate... Read More

The Power of Personality: how the right story can turn people into lifelong customers

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. A while back, Freya ran a flash giveaway over a bank holiday. All you had to do was tweet about your favorite Freya style, along... Read More

What role do bloggers play in the intimate apparel industry?

by Cheryl Warner, www.investinyourchest.co.uk My blog has been live for exactly a year today (18th October 2011) and this has got me thinking about what role blogs really play in the intimate apparel industry today? To get an insight, I spoke to various bloggers, retailers and manufacturers to see if there really is a communication gap between lingerie bloggers and companies,... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Four Reasons You Need to Have Original Product Descriptions (and Some Tips and Tricks to Help You Write Them)

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.cottagecopy.com or on working on her goal of filling up an entire closet with lingerie on Twitter @copygeniusgirl. As a copywriter, I care about lingerie product descriptions on an academic level. As an avid lingerie consumer and writer, I am affected... Read More

Simple and Easy Tips to Generate Traffic to Your Website

Do nothing and drive traffic to your website!  This only exists in your dreams. An old adage we like to use at Gozooko “Do nothing, get nothing”.  If you do nothing to drive traffic to your website, you get exactly that, nothing. An old adage we like to use at Gozooko “Do nothing, get nothing”. If you do nothing to drive traffic to your website, you get exactly that,... Read More

Daily Deals. Do they make Sense for your Lingerie Business?

Just how many “daily deal “options do consumers partake in? Or the more important question, does the “daily deal bring back repeat business?” A recently published study by Dholakia, Utpal M., How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions (June 13, 2011) reveals some surprising figures.... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

How Much Do Your Boobs Weigh?

We just got this wonderfully designed infographic from the talented team at cosmeticsurgeryguru.com to share with our readers. The UK-based cosmetic surgery blog has put together a whole host of interesting facts about the UK’s chests, from average bra size to the pet names we give our boobs, displaying them in a handy infographic format. Courtesy of Cosmetic Surgery Guru Here’s... Read More

The 75 Best Lingerie Twitter Accounts to Follow

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. Whether you’ve been on Twitter for 3 months or... Read More