Naïs Lingerie SS12

“We like to say that we are a lifestyle brand, more than anything else. We are here to serve the woman who wants to feel trendy in their every-day Lingerie,” – Anaïs Bouchard You can’t help but smile and feel happy looking at Naïs Lingerie’s debut collection. There’s a sense of playful energy emphasized by the designer Anaïs Bouchard’s... Read More

Full-Busted Swimwear Roundup 2012

“For full-busted women, the prospect of shopping for the appropriate swimwear can be daunting…fortunately, in recent years, more companies are offering bra-sized swim options in an array of cuts and colors” Ali Cudby is the CEO of Fab Foundations™ LLC. She is also an author, bra coach and strategic marketing consultant. Ali’s bra fit advice goes to tens of thousands... Read More

Letter From Paris: Designer Interview with Fifi Chachnil

Kathryn Kemp-Griffin is the founder of Paris Lingerie Tours and offers exclusive lingerie tours as an unusual alternative to the regular tourist attractions. She is also the founder of Pink Bra Bazaar, a lingerie charity dedicated to fighting breast cancer. Contact Kathryn at: kathryn@pinkbrabazaar.org   Fifi Chachnil never did manage to color within the lines. As a child,... Read More

FigLeaves.com Stocks Claudette

“The DD+ team at figleaves.com believe Claudette will offer an exciting addition for their customers,” Bok Goodall, Claudette Online retailer Figleaves.com stocks Claudette after discovering the brand at the UK-based trade show, The Lingerie Collective. “After a successful US launch in 2011 we felt the time was right to test the waters across the pond! Our first... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

NaiS Lingerie Video Teaser

We love photoshoots! There’s an element of creative Alchemy involved in pulling together the talents of a lingerie designer, stylists, make up artists, hair stylists and graphic designers to transmute hard work, vision, and lace into the final product. Last December, we had the privilege of witnessing this particular magic at NaïS Lingerie’s photoshoot for their current... Read More

The Lingerie Project

“The Lingerie Project is an opportunity to showcase admirable women through the lens of lingerie.” by Lorna Laurentino Having grown up in a family made up completely of women, I’ve always felt a strong connection and great admiration for the female body. It seemed only fitting that I start a career in intimate apparel. After following quite a few lingerie blogs... Read More

Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities... Read More

Bra La Mode presents “A Celebration of Women” in Honour of Mother’s Day

“‘A Celebration of Women’ will provide women the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra Smyth” Intimate Apparel resource site BraLaMode.com is hosting “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May... Read More

Bradelis Nolita Store Opening

Last night, we were treated to Bradelis New York’s flagship store event in Nolita to celebrate the grand opening of their new retail locations (officially happening today). The gorgeous space was quickly filled in with guests, bloggers, and press to experience Bradelis’ first US flagship store at 211 Elizabeth Street here in New York City. Bradelis is a luxury line... Read More