Boost Your Bridal Business

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attract brides and wedding parties to your store. The bridal industry is growing. According to Brides magazine, women spent and average of $1,289 on their wedding gown last year—that’s up almost 20 percent since 2009. And today’s bride... Read More

The Lingerie Fitter: the Foundation Professional

“As a fitter, I have seen many women’s figures transformed by a good bra fitting – as if they had gone under the knife. Experience has shown me that many women would put off completely or delay cosmetic surgery if they could find the correct fitting bra and so an experienced fitter is a valuable commodity in any woman’s life.” by Michelle Broomes The world... Read More

Tips for Hiring a Web Developer

“First and foremost make a list of what you need to achieve with your development project.” Daniel Kraus, founder Directory-Sexy.com by Daniel Kraus After being a free lance developer for 5+ years I’ve worked with all kinds of clients. From enterprise companies to small independent professionals. One thing that has struck me is that many of my clients weren’t... Read More

The Value of Quality

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appreciation for the value of quality lingerie. The process that goes into manufacturing lingerie means that we are often asking small scraps of lace and fastenings to do a big job – one that, when done properly, requires engineering and design... Read More

The Pink Slip’s Valentine’s Special

“I have a passion for discovering innovative merchandising methods. So, when I spoke to Margo Andros, owner of The Pink Slip in NYC’s Grand Central Terminal, I was impressed by her creative approach to this year’s Valentine’s Day promotion.” – Moira Nelson, Bra La Mode The Pink Slip, the little lingerie shop in the heart of Grand Central Station, put on... Read More

Letter from Paris – Valentine’s Day Window Displays

C’est cela l’amour, tout donner, tout sacrifier sans espoir de retour. 
That’s love: giving everything, sacrificing all without hope of returns. - Albert Camus If the French know anything, they know how to love. They know how to say it, sing it, and feel it. Not that other cultures don’t, but the French have mastered the language of love because they understand... Read More

Journelle’s Gentleman’s Guide to Lingerie

Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own.   It’s that time of year again, we’ve reached... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

La Petite Coquette’s Tease and Please Event

La Petite Coquette (LPC) put on an amazing private event called “Tease and Please” for its customers and the Lingerie Journal along with Moira Nelson of Bra La Mode were invited to document and take part in the night’s festivities. We’ve include lots of images from the event courtesy of La Petite Coquette. The event was co-hosted by LPC and Maison Close... Read More