Top Tips for Twitter

Integrating Twitter into your marketing plan is no longer an option. Its ability to connect business owners with customers has become a powerful tool. What more, using Twitter correctly will help you engage with followers, which will lead to more sales. Whether you’re a store owner or a manufacturer, there are several ways you can utilize Twitter to build brand awareness. Read... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Four Reasons You Need to Have Original Product Descriptions (and Some Tips and Tricks to Help You Write Them)

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.cottagecopy.com or on working on her goal of filling up an entire closet with lingerie on Twitter @copygeniusgirl. As a copywriter, I care about lingerie product descriptions on an academic level. As an avid lingerie consumer and writer, I am affected... Read More

Facebook Techniques from Real Storeowners to Help You Connect With More Customers

By now, it’s likely that you’re one of the 1.5 million businesses with a Facebook page. But just being online is not enough. You’ve got to use this social media platform to its full potential in order to gain the most rewards. Beyond posting images of new arrivals and announcing sales, there’s a host of other online strategies you can use to win the attention of new customers.... Read More

Daily Deals. Do they make Sense for your Lingerie Business?

Just how many “daily deal “options do consumers partake in? Or the more important question, does the “daily deal bring back repeat business?” A recently published study by Dholakia, Utpal M., How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions (June 13, 2011) reveals some surprising figures.... Read More

Proven Practices to Multiply Your Male Customer Base

Men typically shy away from anything pink, frilly or covered in sparkles so it’s only natural that they would have an aversion to lingerie stores. But specialty boutiques don’t have to give up half of their potential client base to online shopping just yet. More and more men are stepping into the stores to make intimate apparel purchases for their wives and girlfriends. Here’s... Read More

Gozooko’s new Targeted Twitter Growth Program

Gozooko is offering, as part of their new SEO offerings, a targeted twitter growth program designed to help lingerie businesses grow their twitter followers. The program helps Gozooko clients find people on twitter related to what their selling. “Based on algorithms we’ve designed into our system that tracks what’s unique to their industry and brings people who... Read More

Spring Cleaning for Retailers

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

Customer Pressure Groups Arrive Giving Lingerie Customers A Voice

by Cherly Warner, www.investinyourchest.co.uk There is an increasing customer awareness and demand for great fitting underwear. Customers are unwilling compromise on how they spend their money and with the rise of social media, the time of the customer pressure group and campaign has arrived. Today I speak to a woman on a mission: Catherine Goddard from ‘Small Bust Big Heart’... Read More

5 Simple tips to kick-start your business in 2011

Update your website content: We can’t say it enough, CONTENT, CONTENT, and CONTENT. Create a plan to update your website content regularly. Add or update content every 2 weeks with information that is relevant to your target market. Changes always improve your sites freshness in the eyes of the search engines. Make contact: Create a plan to contact current and potential customers.... Read More