Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

Should your Lingerie Business Have a Mobile User Site? 

Many retailers are asking if they should have a mobile user site.  It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Facebook Techniques from Real Storeowners to Help You Connect With More Customers

By now, it’s likely that you’re one of the 1.5 million businesses with a Facebook page. But just being online is not enough. You’ve got to use this social media platform to its full potential in order to gain the most rewards. Beyond posting images of new arrivals and announcing sales, there’s a host of other online strategies you can use to win the attention of new customers.... Read More

Simple and Easy Tips to Generate Traffic to Your Website

Do nothing and drive traffic to your website!  This only exists in your dreams. An old adage we like to use at Gozooko “Do nothing, get nothing”.  If you do nothing to drive traffic to your website, you get exactly that, nothing. An old adage we like to use at Gozooko “Do nothing, get nothing”. If you do nothing to drive traffic to your website, you get exactly that,... Read More

Video Review Lingerie Addict Social Media eCourse

Earlier this year, Treacle of theLingerieAddict.com launched her Social Media eCourse. We wanted to make sure everyone got the news and had a chance to learn more about it so we sat down with Treacle for a video interview to talk a little bit more about her Social Media eCourse: TLJ: Hi this is Luis with the Lingerie Journal and I’m here with Treacle the founder of the Lingerie... Read More

Daily Deals. Do they make Sense for your Lingerie Business?

Just how many “daily deal “options do consumers partake in? Or the more important question, does the “daily deal bring back repeat business?” A recently published study by Dholakia, Utpal M., How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions (June 13, 2011) reveals some surprising figures.... Read More

Should Your Lingerie Business Use Cloud Computing? 

Cloud computing is the subject of the day when it comes to business and IT. Cloud computing is being promoted as a money and time saver, but there are many risks to that end.  Quality of service issues – You have no control over how someone else in your cloud utilizes services, and we have witnessed situations where over utilization of services by one customer has caused issues... Read More