Three Valentine’s Day TIps For Online Retailers

“Valentine’s Day is the Super Bowl of lingerie, and if you’re a retailer it can be incredibly stressful.” by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Valentine’s... Read More

Take 5! (Bras that is)

by Liz Black Liz Black is the fashion copywriter and editor for BareNecessities.com and Bareplus.com. Bare Necessities has one of the largest selections of intimate apparel online carrying over 180 well-known brands of bras, panties, shapewear, hosiery, swimwear, men’s underwear and more. Personally, thanks to being *ahem* well-endowed, I am always thinking about bras. Before... Read More

Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities... Read More

Tips for Hiring a Web Developer

“First and foremost make a list of what you need to achieve with your development project.” Daniel Kraus, founder Directory-Sexy.com by Daniel Kraus After being a free lance developer for 5+ years I’ve worked with all kinds of clients. From enterprise companies to small independent professionals. One thing that has struck me is that many of my clients weren’t... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

Should your Lingerie Business Have a Mobile User Site? 

Many retailers are asking if they should have a mobile user site.  It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More