Video Review Lingerie Addict Social Media eCourse

Earlier this year, Treacle of theLingerieAddict.com launched her Social Media eCourse. We wanted to make sure everyone got the news and had a chance to learn more about it so we sat down with Treacle for a video interview to talk a little bit more about her Social Media eCourse: TLJ: Hi this is Luis with the Lingerie Journal and I’m here with Treacle the founder of the Lingerie... Read More

Daily Deals. Do they make Sense for your Lingerie Business?

Just how many “daily deal “options do consumers partake in? Or the more important question, does the “daily deal bring back repeat business?” A recently published study by Dholakia, Utpal M., How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions (June 13, 2011) reveals some surprising figures.... Read More

Should Your Lingerie Business Use Cloud Computing? 

Cloud computing is the subject of the day when it comes to business and IT. Cloud computing is being promoted as a money and time saver, but there are many risks to that end.  Quality of service issues – You have no control over how someone else in your cloud utilizes services, and we have witnessed situations where over utilization of services by one customer has caused issues... Read More

Freya Lingerie and Social Media

by Cheryl Warner, www.investinyourchest.co.uk Freya lingerie, the ‘younger sister’ brand of Eveden Limited have recently expanded their reach into the world of social media. With their customer base and the effectiveness of different advertising and marketing in constant flux, the introduction of the company’s Twitter (@freyalingerie) and the Facebook fan page and the brilliant... Read More

Lingerie Sale in Under One Minute with Intimate Payments and Gozooko

One of the biggest concerns we hear from readers starting their own lingerie business is how to take sales. For retailers the main concerns are: Do we invest in a cash register? Credit card swipe machines? What about eCommerce…how do we integrate our store with our website, our bank accounts, and what the heck is a SSL security certificate? For manufacturers one of the biggest... Read More

Internet Security and Your Lingerie Business

Epsilon – If you think it can’t happen to you You probably didn’t know who Epsilon was a few of weeks ago, I bet you do now.   Most everyone we know received at least one email regarding the data breach, which compromised their personal data.  Epsilon manages customer and business data for over 2,500 clients such as Capital One, American Express, Target, Best Buy, Citibank,... Read More

Unlock New Sales Tools

Everyone is looking for the next “Magic Bullet” to push their sales to the next level…here are two sales tools we see vying for that status. Flash Sales These are great, hot, etc. deals. Like 50%+ off, that last only a short period of time, such as 2-12 hours. You may not make anything on the sale item but hopefully it will bring some ancillary sales, with the goal of repeat... Read More

SEO, SEM, and Social Media Defined

Every business knows these are important terms, but far too many of us do not truly know what they are or what to do regarding them.  SEO, SEM, and Social Media are hot topics because they are a means to reach people and get them to hear your message, no matter what that message is.  It is a way to get your message to your target market, the people you really want to hear it.  The... Read More

Personal Security and You, Let’s be Safe Out There

In the past 6 months we have received three notices that one of the Guy’s personal data held by service companies that we use has been compromised.   This is no joke.  Many small to medium size businesses are simply not prepared to deal with securing personal data. What are the steps you take to keep your customer’s data secure? Make sure you are doing enough; your business... Read More

5 Simple tips to kick-start your business in 2011

Update your website content: We can’t say it enough, CONTENT, CONTENT, and CONTENT. Create a plan to update your website content regularly. Add or update content every 2 weeks with information that is relevant to your target market. Changes always improve your sites freshness in the eyes of the search engines. Make contact: Create a plan to contact current and potential customers.... Read More