Naïs Lingerie SS12

“We like to say that we are a lifestyle brand, more than anything else. We are here to serve the woman who wants to feel trendy in their every-day Lingerie,” – Anaïs Bouchard You can’t help but smile and feel happy looking at Naïs Lingerie’s debut collection. There’s a sense of playful energy emphasized by the designer Anaïs Bouchard’s... Read More

Letter From Paris: Designer Interview with Fifi Chachnil

Kathryn Kemp-Griffin is the founder of Paris Lingerie Tours and offers exclusive lingerie tours as an unusual alternative to the regular tourist attractions. She is also the founder of Pink Bra Bazaar, a lingerie charity dedicated to fighting breast cancer. Contact Kathryn at: kathryn@pinkbrabazaar.org   Fifi Chachnil never did manage to color within the lines. As a child,... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

NaiS Lingerie Video Teaser

We love photoshoots! There’s an element of creative Alchemy involved in pulling together the talents of a lingerie designer, stylists, make up artists, hair stylists and graphic designers to transmute hard work, vision, and lace into the final product. Last December, we had the privilege of witnessing this particular magic at NaïS Lingerie’s photoshoot for their current... Read More

The Lingerie Project

“The Lingerie Project is an opportunity to showcase admirable women through the lens of lingerie.” by Lorna Laurentino Having grown up in a family made up completely of women, I’ve always felt a strong connection and great admiration for the female body. It seemed only fitting that I start a career in intimate apparel. After following quite a few lingerie blogs... Read More

Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

Naked Princess: The Newest Luxury Label In Town

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I discovered Naked Princess a few weeks after they launched, and over the course of a few months they’ve gone from newly... Read More

Letter From Paris: Designer Interview with Pom Sevestre

“Pôm’s unique creative perspective comes from exploring the variety and combinations of different cultures and art mediums. She’s not afraid to make a mess, which gives her the freedom to be audacious, and her lingerie collection reflects a bold, confident femininity.” As a toddler, Pôm’s mother covered the floor with paper, sat her down with pots of paint and... Read More

The Lingerie Project Preview

  “The Lingerie Project is about women in their lingerie and learning to love yourself and appreciate yourself for what you are” – Lorna Laurentino I met Lorna Laurentino last summer at an Independent Lingerie Professional’s meet-up. We talked about some of the exciting things we saw at CURVE, the Designer Showcase, her involvement with FYI by Dani Read... Read More

FYI by Dani Read Fall Winter 2012 Exclusive

“The hypersexualized military fetish was particularly influential, and can be seen in the gold hardware and patent leather details throughout the collection,” – Dani Read FYI by Dani Read just sent us some exclusive images from their new fall collection. The imagery debuted at the Lingerie Collective but we’re the first to showcase them outside of the show. This... Read More