Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities... Read More

Bra La Mode presents “A Celebration of Women” in Honour of Mother’s Day

“‘A Celebration of Women’ will provide women the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra Smyth” Intimate Apparel resource site BraLaMode.com is hosting “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May... Read More

Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

eFashionista Snow Bunny Photoshoot

Even though temperatures are rising and everyone’s thoughts turn to spring, we wanted to hark back to winter and share eFashionista’s latest promotional video shot on location at Montreal’s Snow Village earlier this year. It’s a beautifully shot and executed video showcasing accessories by Harricana and lingerie by Globlove. eFashionista is a lifestyle... Read More

Tips for Hiring a Web Developer

“First and foremost make a list of what you need to achieve with your development project.” Daniel Kraus, founder Directory-Sexy.com by Daniel Kraus After being a free lance developer for 5+ years I’ve worked with all kinds of clients. From enterprise companies to small independent professionals. One thing that has struck me is that many of my clients weren’t... Read More

The Value of Quality

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appreciation for the value of quality lingerie. The process that goes into manufacturing lingerie means that we are often asking small scraps of lace and fastenings to do a big job – one that, when done properly, requires engineering and design... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko   Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship.... Read More

Letter from Paris – Valentine’s Day Window Displays

C’est cela l’amour, tout donner, tout sacrifier sans espoir de retour. 
That’s love: giving everything, sacrificing all without hope of returns. - Albert Camus If the French know anything, they know how to love. They know how to say it, sing it, and feel it. Not that other cultures don’t, but the French have mastered the language of love because they understand... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Alice Meets Sugarland by eFashionista.ca

With a gorgeous mix of Lingerie and sweets, eFashionista’s latest video “Alice meets Sugarland” does an incredible job of showcasing the site’s lingerie offerings in an engaging, creative and immensely entertaining video. The site’s creator, Tania Semper and her team transformed Gateaulogie (a local cake shop) into a land of oversized cakes, cupcakes... Read More