Letter from Paris – Valentine’s Day Window Displays

C’est cela l’amour, tout donner, tout sacrifier sans espoir de retour. 
That’s love: giving everything, sacrificing all without hope of returns. 
 - Albert Camus If the French know anything, they know how to love. They know how to say it, sing it, and feel it. Not that other cultures don’t, but the French have mastered the language of love because they understand... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Alice Meets Sugarland by eFashionista.ca

With a gorgeous mix of Lingerie and sweets, eFashionista’s latest video “Alice meets Sugarland” does an incredible job of showcasing the site’s lingerie offerings in an engaging, creative and immensely entertaining video. The site’s creator, Tania Semper and her team transformed Gateaulogie (a local cake shop) into a land of oversized cakes, cupcakes... Read More

What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

SEO Your YouTube Videos

by the Gozooko Guys (Bryan and Karl) GozookoGuys@gozooko.com Posting your product videos on YouTube is a great way to show the world the value of your products and drive traffic to your site. Let’s make sure people find them and you by adding SEO. A few quick steps to SEO your videos in YouTube Title: Create a title that is descriptive of your product and uses keywords. YouTube... Read More

Busted Book Launch and Interview with Author Ali Cudby

  Ali Cudby, author of Busted: The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic is having her book launch this Saturday at Trousseau in Vienna, Virginia. Ali will be at the boutique from 10am to 8pm signing books, doing fittings and meeting with the store’s customers and new readers of her book. For those of you that can’t make it to the book... Read More

Should your Lingerie Business Have a Mobile User Site? 

Many retailers are asking if they should have a mobile user site.  It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More