What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

SEO Your YouTube Videos

by the Gozooko Guys (Bryan and Karl) GozookoGuys@gozooko.com Posting your product videos on YouTube is a great way to show the world the value of your products and drive traffic to your site. Let’s make sure people find them and you by adding SEO. A few quick steps to SEO your videos in YouTube Title: Create a title that is descriptive of your product and uses keywords. YouTube... Read More

Busted Book Launch and Interview with Author Ali Cudby

  Ali Cudby, author of Busted: The Fab Foundations Guide to Bras That Fit, Flatter and Feel Fantastic is having her book launch this Saturday at Trousseau in Vienna, Virginia. Ali will be at the boutique from 10am to 8pm signing books, doing fittings and meeting with the store’s customers and new readers of her book. For those of you that can’t make it to the book... Read More

Should your Lingerie Business Have a Mobile User Site? 

Many retailers are asking if they should have a mobile user site.  It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More

La Petite Coquette’s Tease and Please Event

La Petite Coquette (LPC) put on an amazing private event called “Tease and Please” for its customers and the Lingerie Journal along with Moira Nelson of Bra La Mode were invited to document and take part in the night’s festivities. We’ve include lots of images from the event courtesy of La Petite Coquette. The event was co-hosted by LPC and Maison Close... Read More

Top Tips for Twitter

Integrating Twitter into your marketing plan is no longer an option. Its ability to connect business owners with customers has become a powerful tool. What more, using Twitter correctly will help you engage with followers, which will lead to more sales. Whether you’re a store owner or a manufacturer, there are several ways you can utilize Twitter to build brand awareness. Read... Read More

The Role of Social Media in the Intimate Apparel Industry

Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights. Don’t Underestimate... Read More