Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

Boost Your Bridal Business

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attract brides and wedding parties to your store. The bridal industry is growing. According to Brides magazine, women spent and average of $1,289 on their wedding gown last year—that’s up almost 20 percent since 2009. And today’s bride... Read More

Eurovet Buys CURVExpo

Eurovet announced that it has acquired 100% of CURVExpo. “CURVExpo and Jean-Luc and Laurence have been very strong partners over the past four years, we strongly both felt it is the right timing to merge CURVExpo within the global EUROVET organization,” said Marie-Laure Belon-Homps, CEO of Eurovet. Eurovet had taken a 30% stake in CURVExpo back in 2008. Launched in... Read More

Post Partum Sexiness

When one reads the title, it might seem that these two things do not necessarily go together! And for a brief moment this writer believed that after giving birth to a bouncing baby boy not very long ago. On the flip side of giving birth is the shock that such a joyous occasion could leave one’s body much different than expected. Women, in this writer’s opinion, do one of two... Read More

Naked Princess: The Newest Luxury Label In Town

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I discovered Naked Princess a few weeks after they launched, and over the course of a few months they’ve gone from newly... Read More

eFashionista Snow Bunny Photoshoot

Even though temperatures are rising and everyone’s thoughts turn to spring, we wanted to hark back to winter and share eFashionista’s latest promotional video shot on location at Montreal’s Snow Village earlier this year. It’s a beautifully shot and executed video showcasing accessories by Harricana and lingerie by Globlove. eFashionista is a lifestyle... Read More

Let’s Get Skintimate Intimate Affair Trunk Show in NYC

Bra La Mode “Let’s Get Skintimate” Intimate Affair Trunk Show Intimate Apparel resource site BraLaMode.com and the first and only truly hypoallergenic beauty store in the U.S., VMV Hypoallergenics, are co-hosting “Let’s Get Skintimate” Intimate Affair Trunk Show featuring Dirty Dolls Lingerie and Campbell & Kate Classic Shirts on Friday, April 13, 2012 at the VMV... Read More

Letter From Paris: Designer Interview with Pom Sevestre

“Pôm’s unique creative perspective comes from exploring the variety and combinations of different cultures and art mediums. She’s not afraid to make a mess, which gives her the freedom to be audacious, and her lingerie collection reflects a bold, confident femininity.” As a toddler, Pôm’s mother covered the floor with paper, sat her down with pots of paint and... Read More

Wacoal Holdings Buys Eveden Group

Eveden Group, supplier of premium lingerie and swim brands Fantasie, Freya, Huit, Fauve, Elomi and Goddess, announced they have entered into an agreement to become part of Wacoal Holdings Corp. The Northamptonshire based business, one of the leading suppliers of fuller bust and full figure lingerie and swimwear to over 5000 customers across 50 countries, will become a subsidiary... Read More

The Lingerie Project Preview

  “The Lingerie Project is about women in their lingerie and learning to love yourself and appreciate yourself for what you are” – Lorna Laurentino I met Lorna Laurentino last summer at an Independent Lingerie Professional’s meet-up. We talked about some of the exciting things we saw at CURVE, the Designer Showcase, her involvement with FYI by Dani Read... Read More