Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Retailer Spotlight on Bella Bella Boutique

Welcome to January’s edition of TLJ’s Retailer Spotlight! It’s a new year and we wanted to start this round of spotlights with a feature on the online boutique BellaBellaBoutique.com. Bella Bella Boutique’s founder, Aline Machado has created an impressive online boutique that offers customers a wonderful collection of lingerie, gifts and high-end boudoir... Read More

Five Tips to Managing Family Relationships in your Lingerie Business

By Libby Dowd Running a business—no matter its size—is a huge undertaking. Having family members join the corporate team can be a relief to professionals with a lot on their plates, but relatives who share the boardroom also face many challenges. The lines between work and home blur and emotions can often get in the way. Run your family business as a meritocracy and you’ll... Read More

Dirty Dolls Trunk Show at Sugar Cookies NYC

Last month, Dirty Dolls Lingerie invited us to their trunk show at Sugar Cookies NYC. It was a great night filled with lingerie, champagne, sweets and friends in one of our favorite NYC lingerie boutiques. The Dirty Dolls’ latest collection titled ‘Pinstripe Pin-up’ was unveiled for visitors during the event at Sugar Cookies and a few visitors walked out with some new... Read More

What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More

Retail Profile on GiseleLima.com

from left: Brian Terry & Nicole Cordova, founders of GiseleLima.com. Photography by Robert Curtis Photography, Pleasantville, NY One of the best parts about our jobs here at the Lingerie Journal are the opportunities we have to meet the people behind the blogs, brands and stores we cover. At the last edition of our Designer Showcase, we were thrilled to meet, in person, the... Read More

Retailer Spotlight for December 2011 – Peek Brooklyn

Pictured: Peek owner Cristina Casciano-King. Tights shown in Cristina's photo are from the Jonathan Aston collection, "don't unravel me" Welcome to December’s edition of TLJ’s Retailer Spotlight! This month, we move from Australia to Brooklyn, New York to put the spotlight on Peek Brooklyn, an online boutique dedicated to bringing the finest hosiery... Read More

Retailer Spotlight for November 2011 – Puritan of Australia

Welcome to the first edition of TLJ’s Retailer Spotlight! The Spotlight is an ongoing and evolving project that we want to develop and grow as a way to recognize and celebrate lingerie retailers around the world. I want to say thank you to all the retailers that have submitted and are submitting their Boutiques and eBoutiques. We’ve had an enormous response and it’s... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More

Top Tips for Twitter

Integrating Twitter into your marketing plan is no longer an option. Its ability to connect business owners with customers has become a powerful tool. What more, using Twitter correctly will help you engage with followers, which will lead to more sales. Whether you’re a store owner or a manufacturer, there are several ways you can utilize Twitter to build brand awareness. Read... Read More