An Insight Into Fab Intimates

“Seamlessly integrated with social media, [Fab.com] was crafted to connect artists with people who appreciate everyday design” If you have not heard of Fab then you’ve been missing out. This wonderfully curated site offers consumers the most unique and beautifully designed products available online in a host of different categories. Seamlessly integrated with social... Read More

Q&A with Estelle Puleston of Esty Lingerie

Having started one of the most popular online shops for independent lingerie designers, Estelle Puleston, avid lingerie addict turned successful entrepreneur, speaks to us about her start and the industry. Esty Lingerie Estelle, could you tell us a little bit about what Esty Lingerie is all about? How did you start in the lingerie retail business?  I actually set the website... Read More

Retailer Profile: Aline Machado, Founder of Bella Bella Boutique

“Bella Bella Boutique caters to the five senses by offering not only lingerie, but other elements that embraces sensual pleasures, escapism, and new discoveries,” – Aline Machado By showcasing her love of lingerie, art and beauty, Aline Machado, founder of Bella Bella Boutique has created and curated one of the most visited and shopped online lingerie boutiques –... Read More

Lille Boutique 5th Anniversary Slide Show

Last month, Lille Boutique celebrated it’s fifth year anniversary in style with friends, lingerie, art and music. The festivities started on Thursday May 3rd with a private, invitation-only VIP party and continued on Friday, May 4th with an artist’s reception for the opening of “Dreams in the Daytime,” a selection of illustrations by Julianna Swaney. The anniversary... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

Boost Your Bridal Business

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attract brides and wedding parties to your store. The bridal industry is growing. According to Brides magazine, women spent and average of $1,289 on their wedding gown last year—that’s up almost 20 percent since 2009. And today’s bride... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Retailer Spotlight on Bella Bella Boutique

Welcome to January’s edition of TLJ’s Retailer Spotlight! It’s a new year and we wanted to start this round of spotlights with a feature on the online boutique BellaBellaBoutique.com. Bella Bella Boutique’s founder, Aline Machado has created an impressive online boutique that offers customers a wonderful collection of lingerie, gifts and high-end boudoir... Read More

Five Tips to Managing Family Relationships in your Lingerie Business

By Libby Dowd Running a business—no matter its size—is a huge undertaking. Having family members join the corporate team can be a relief to professionals with a lot on their plates, but relatives who share the boardroom also face many challenges. The lines between work and home blur and emotions can often get in the way. Run your family business as a meritocracy and you’ll... Read More