Retailer Spotlight for November 2011 – Puritan of Australia

Welcome to the first edition of TLJ’s Retailer Spotlight! The Spotlight is an ongoing and evolving project that we want to develop and grow as a way to recognize and celebrate lingerie retailers around the world. I want to say thank you to all the retailers that have submitted and are submitting their Boutiques and eBoutiques. We’ve had an enormous response and it’s... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More

Top Tips for Twitter

Integrating Twitter into your marketing plan is no longer an option. Its ability to connect business owners with customers has become a powerful tool. What more, using Twitter correctly will help you engage with followers, which will lead to more sales. Whether you’re a store owner or a manufacturer, there are several ways you can utilize Twitter to build brand awareness. Read... Read More

Retailer Spotlight on Lisa Rozycki of AvecLamour.com

“Everyday starts with lingerie” Earlier this year, we had the pleasure of meeting and speaking with Lisa Rozycki, owner of the online boutique AvecLamour.com. She has created an online boutique that delivers quality product and high-end customer service to her all her shoppers. “Our number one goal is to provide the absolute best customer service experience you... Read More

What role do bloggers play in the intimate apparel industry?

by Cheryl Warner, www.investinyourchest.co.uk My blog has been live for exactly a year today (18th October 2011) and this has got me thinking about what role blogs really play in the intimate apparel industry today? To get an insight, I spoke to various bloggers, retailers and manufacturers to see if there really is a communication gap between lingerie bloggers and companies,... Read More

SexyLingerie.com Launches and Aims to Help Consumers and Retailers

One site to sell it all? Touted as an online lingerie comparison search engine designed to personalize the experience of shopping for intimates, SexyLingerie.com recently launched its eCommerce site in partnership with several intimates retailers and manufacturers and a Coupon site. Essentially, SexyLingerie.com acts as a hub for consumers to find the best lingerie deals and adds... Read More

Facebook Techniques from Real Storeowners to Help You Connect With More Customers

By now, it’s likely that you’re one of the 1.5 million businesses with a Facebook page. But just being online is not enough. You’ve got to use this social media platform to its full potential in order to gain the most rewards. Beyond posting images of new arrivals and announcing sales, there’s a host of other online strategies you can use to win the attention of new customers.... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Proven Practices to Multiply Your Male Customer Base

Men typically shy away from anything pink, frilly or covered in sparkles so it’s only natural that they would have an aversion to lingerie stores. But specialty boutiques don’t have to give up half of their potential client base to online shopping just yet. More and more men are stepping into the stores to make intimate apparel purchases for their wives and girlfriends. Here’s... Read More

Retailer Profile of Susan Storm J. Bruce-Steinbrink

One of the best things about attending a trade show is the opportunity these venues create to meet people. I’m convinced that the Lingerie industry has some of the most interesting, creative, caring and driven individuals in the world. At the last edition of the International Lingerie Show we met retailer and entrepreneur Susan “Storm” J. Bruce-Steinbrink. We... Read More