Coobie’s Spring Window Display Winners

Above: Jo Karen’s award-winning Coobie Display “I’m very proud of our design team, headed by Jen Tudor, who created this eye-catching display using over 35 Coobies and a few SNUG camis,” – Jaye Oman, Jo Karen. Spring is on display in window displays around the US and Coobies awarded several hundred dollars worth of product to four retailers as part... Read More

Sweetest Sin Model Showcase

Sweetest Sin is a charming lingerie boutique nestled in the heart of downtown Red Bank, NJ. The company describes itself as your ultimate dream closet– think Carrie Bradshaw’s shoe closet from Sex in the City only with bras and pretty underpinnings. Having worked with Brandi Grooms Photography for three years doing fashion shows, events, and photoshoots, Sweetest Sin... Read More

Enticingly Provocative: Darkest Star

Editor’s Note: See the Darkest Star in person at the upcoming The Lingerie Collective NYC event: http://www.lingeriecollectiveshowroom.com/ss13-tradeevent/aw13-event-exhibitors-new-york/ Discovered at The Lingerie Collective trade event, Darkest Star, has become one of our favorite new brands to watch. Darkest Star is run by the quirky design duo Sam and Andy D’Cruze.... Read More

The Fitting Room Opens in Grayslake, Illinois

“As soon as I walked into The Fitting Room, I felt at home in the comfort of the small, intimate setting that is so charming with its unique vintage decor.” – Lisa Kristoffersen, customer A few shorts weeks after its grand opening, The Fitting Room in downtown Grayslake is doing a brisk business, catering to women who want personalized attention in selecting lingerie,... Read More

Dear Kate Launch Party

The Dear Kate team — with Lissy King, Amanda Eller, Julie Sygiel, Zoë McKinnell and Sharon Ruggieri at Azaleas in NYC. Photograph by Jen Brister “We had an amazing time at Azaleas! Thanks for coming to check out the undies & support us in our endeavor to revolutionize underthings for women.” – Julie Sygiel, CEO/Founder of Dear Kate Guests, friends, and lingerie... Read More

New Online Lingerie Boutique MissVenga.com Launches

The cast & crew of Miss Venga 2012/13 collection: Nina Todd, Martin Princess Rab, Dominique Levack, Honey Moon, Angela Grizzle and Emma Cattell. “Everything you need, from masks to nipple tassels, fringed baby dolls, gowns, retro panties the bigger the better…stockings & hold-ups and heels that won’t break your neck or the bank,” – Miss Venga Miss... Read More

Triumph International Enters US Market by Closing Joint Venture Deal with Journelle

“This investment signals the beginning of an accelerated period of growth for Journelle, and we’re all very excited for what’s to come,” - Claire Chambers, CEO Journelle With the acquisition of a majority stake in New York City based luxury lingerie retailer, Journelle, Inc. (“Journelle”), Triumph International, Bad Zurzach (“Triumph”) announces... Read More

Go Naked and Check Yourself Cancer Awareness Event and Fundraiser

All Photographs © Brandi Grooms Photography “More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover” On Sunday, November 18, 2012, intimates industry businesses... Read More

Azaleas Celebrates New Store Location

East Village staple Azaleas celebrated their new store location last week with champagne, sweets, friends, and, of course, lingerie. The new boutique is located on 140 second avenue in New York City (literally around the corner from their previous location). Azalea’s new location is incredibly welcoming, beautifully decorated and offers a larger space for customers. Store... Read More

Retailer Profile: Aline Machado, Founder of Bella Bella Boutique

“Bella Bella Boutique caters to the five senses by offering not only lingerie, but other elements that embraces sensual pleasures, escapism, and new discoveries,” – Aline Machado By showcasing her love of lingerie, art and beauty, Aline Machado, founder of Bella Bella Boutique has created and curated one of the most visited and shopped online lingerie boutiques –... Read More