Lingerie Styling Uncovered: One Stylist Gives us a Sneak Peek

“So long before a bra fitter or lingerie consultant gets their hands on lingerie, I am there feeding the industry with beautiful products and preparing them to reach the consumer level,” – Tamar Kendall by Michelle Broomes The intimate apparel industry demands professionals who are masterminds at handling undergarments at all levels. Not only do we need the best... Read More

The Lingerie Alliance Launches

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature... Read More

Four Summer Marketing Tasks For Your Lingerie Business Or Brand

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Summer can be a scary time for lots of businesses. Lingerie businesses generally get a fair amount of swimsuit business, but even... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at... Read More

Journelle’s Gentleman’s Guide to Lingerie

Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own.   It’s that time of year again, we’ve reached... Read More

Brand Affair Lingerie Fashion Show and Seminar in NYC

“Attendees will learn about how to overcome the challenges inherent in both digital and traditional marketing, and gain insight into how to help their brands and boutiques grow.” Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase will be... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Alice Meets Sugarland by eFashionista.ca

With a gorgeous mix of Lingerie and sweets, eFashionista’s latest video “Alice meets Sugarland” does an incredible job of showcasing the site’s lingerie offerings in an engaging, creative and immensely entertaining video. The site’s creator, Tania Semper and her team transformed Gateaulogie (a local cake shop) into a land of oversized cakes, cupcakes... Read More

What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More