WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4
What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More
Brand Affair Seminar Recap
From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship.... Read More
Journelle’s Gentleman’s Guide to Lingerie
Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own. It’s that time of year again, we’ve reached... Read More
Brand Affair Lingerie Fashion Show and Seminar in NYC
“Attendees will learn about how to overcome the challenges inherent in both digital and traditional marketing, and gain insight into how to help their brands and boutiques grow.” Combining the best elements of a marketing seminar, a lingerie fashion show and a networking event, New York City’s newest Lingerie Trade Show, the Lingerie Designer Showcase will be... Read More
Women of Color to Sound Off to Bra Makers on Feb. 1
'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More
Alice Meets Sugarland by eFashionista.ca
With a gorgeous mix of Lingerie and sweets, eFashionista’s latest video “Alice meets Sugarland” does an incredible job of showcasing the site’s lingerie offerings in an engaging, creative and immensely entertaining video. The site’s creator, Tania Semper and her team transformed Gateaulogie (a local cake shop) into a land of oversized cakes, cupcakes... Read More
What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4
Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More
Retail Profile on GiseleLima.com
from left: Brian Terry & Nicole Cordova, founders of GiseleLima.com. Photography by Robert Curtis Photography, Pleasantville, NY One of the best parts about our jobs here at the Lingerie Journal are the opportunities we have to meet the people behind the blogs, brands and stores we cover. At the last edition of our Designer Showcase, we were thrilled to meet, in person, the... Read More
How to Pick Smarter Keywords
by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More
SEO Your YouTube Videos
by the Gozooko Guys (Bryan and Karl) GozookoGuys@gozooko.com Posting your product videos on YouTube is a great way to show the world the value of your products and drive traffic to your site. Let’s make sure people find them and you by adding SEO. A few quick steps to SEO your videos in YouTube Title: Create a title that is descriptive of your product and uses keywords. YouTube... Read More
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