Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

Boost Your Bridal Business

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attract brides and wedding parties to your store. The bridal industry is growing. According to Brides magazine, women spent and average of $1,289 on their wedding gown last year—that’s up almost 20 percent since 2009. And today’s bride... Read More

The Value of Quality

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appreciation for the value of quality lingerie. The process that goes into manufacturing lingerie means that we are often asking small scraps of lace and fastenings to do a big job – one that, when done properly, requires engineering and design... Read More

Pink Bra Bazaar’s Unique Lingerie Event at Galeries Lafayette

Pink Bra Bazaar's Lingerie Event at Galeries Lafayette From March 8th through March 17th, Galeries Lafayette Haussmann gives carte blanche to Pink Bra Bazaar for 15 days in the lingerie department on the third floor of the Parisian flagship store. During the 15 days, Pink Bra Bazaar will host the following events for the public: Pink Crazy Bras: an exposition of 20 models... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko   Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship.... Read More

Letter from Paris – Valentine’s Day Window Displays

C’est cela l’amour, tout donner, tout sacrifier sans espoir de retour. 
That’s love: giving everything, sacrificing all without hope of returns. - Albert Camus If the French know anything, they know how to love. They know how to say it, sing it, and feel it. Not that other cultures don’t, but the French have mastered the language of love because they understand... Read More

Letter From Paris December 2011

Paris in December sparkles with illuminated magic. Feelings of wonder and possibility ripple through the air as the festivities and celebrations of the holiday season unfold. The French have a wonderful expression, pour faire plaisir aux yeux, to give pleasure to the eyes. The appreciation of an aesthetic and taking time to enjoy beauty and the form of expression are all part... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Proven Practices to Multiply Your Male Customer Base

Men typically shy away from anything pink, frilly or covered in sparkles so it’s only natural that they would have an aversion to lingerie stores. But specialty boutiques don’t have to give up half of their potential client base to online shopping just yet. More and more men are stepping into the stores to make intimate apparel purchases for their wives and girlfriends. Here’s... Read More