Letter from Paris – Valentine’s Day Window Displays

C’est cela l’amour, tout donner, tout sacrifier sans espoir de retour. 
That’s love: giving everything, sacrificing all without hope of returns. 
 - Albert Camus If the French know anything, they know how to love. They know how to say it, sing it, and feel it. Not that other cultures don’t, but the French have mastered the language of love because they understand... Read More

Letter From Paris December 2011

Paris in December sparkles with illuminated magic. Feelings of wonder and possibility ripple through the air as the festivities and celebrations of the holiday season unfold. The French have a wonderful expression, pour faire plaisir aux yeux, to give pleasure to the eyes. The appreciation of an aesthetic and taking time to enjoy beauty and the form of expression are all part... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Proven Practices to Multiply Your Male Customer Base

Men typically shy away from anything pink, frilly or covered in sparkles so it’s only natural that they would have an aversion to lingerie stores. But specialty boutiques don’t have to give up half of their potential client base to online shopping just yet. More and more men are stepping into the stores to make intimate apparel purchases for their wives and girlfriends. Here’s... Read More

Baci Lingerie Opens Mono Brand Stores

Baci Lingerie, the newest and hottest brand of sexy lingerie, is pleased to announce the grand opening of mono brand stores (see photos and videos). One example was the grand opening in Budapest which featured large crowds of shoppers who have been waiting for months in anticipation of the hottest brand coming to Hungary. Baci Lingerie is preparing 3,000 stores worldwide in the... Read More

Spring Cleaning for Retailers

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

Effortless Valentine’s Day Shopping for Men

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

Guarantee Customer Satisfaction by Shopping Her Body Type

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Increase Sales with Impulse Displays

TIPS FOR CREATING BETTER DISPLAYS This summer, Vicanie’s in Kitchener, ON, added Eucalan’s new POP display to their cash wrap. The brand was testing its new 19” by 19” table top unit packed with bottles of delicate wash, lint removers and stain treating towelettes in hopes that the display would help retailers educate their customers about the product as well as sell more... Read More