Corsets: Keys to Buying, Merchandising & Selling

Ali Cudby is the author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra fit advice has been read by millions of women worldwide and has been featured in TV, radio and print ranging from Cosmopolitan to Weight Watcher magazine.... Read More

Retail Advice: New Lingerie Buyer Guide

“Buying lingerie is an art form in the sense that you must use your intuition to choose styles, cuts and colors that you think will appeal to your specific clientele,” – Jennifer Manuel Carroll by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is... Read More

Expanding into the Nursing and Maternity Category

by Libby Dowd The popularity of breastfeeding in the United States is on the rise. According to the Centers for Disease Control and Prevention 2012 statistics 76.9 percent of mothers breastfeed. Women are also breastfeeding longer—a reported 47.2 percent continued for up to 6 months. With stats like that it’s no wonder manufacturers and retailers are seeing a greater demand... Read More

Expert Accessory Displays

“Retailers can incorporate add-on items into feature displays to create more visual interest among customers and increase their average transaction.” By Libby Dowd It’s no style secret that accessories can transform an old outfit. But savvy fashionistas are not the only ones who can use accessories to liven things up. Retailers can incorporate add-on items into feature... Read More

Four Summer Marketing Tasks For Your Lingerie Business Or Brand

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Summer can be a scary time for lots of businesses. Lingerie businesses generally get a fair amount of swimsuit business, but even... Read More

Bridal Buying Guide

“Stocking a range of looks from various designers is the only way to satisfy customers.” By Libby Dowd Each bride has a unique and personal style of her own. Taste, age and body type all come into consideration when shopping for the big day. For this reason, “bridal trends are all over the place,” says Laura Hardiman, owner of The Ivory Corset in Andover, MA. “It’s... Read More

Boost Your Bridal Business

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attract brides and wedding parties to your store. The bridal industry is growing. According to Brides magazine, women spent and average of $1,289 on their wedding gown last year—that’s up almost 20 percent since 2009. And today’s bride... Read More

The Value of Quality

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appreciation for the value of quality lingerie. The process that goes into manufacturing lingerie means that we are often asking small scraps of lace and fastenings to do a big job – one that, when done properly, requires engineering and design... Read More

Pink Bra Bazaar’s Unique Lingerie Event at Galeries Lafayette

Pink Bra Bazaar's Lingerie Event at Galeries Lafayette From March 8th through March 17th, Galeries Lafayette Haussmann gives carte blanche to Pink Bra Bazaar for 15 days in the lingerie department on the third floor of the Parisian flagship store. During the 15 days, Pink Bra Bazaar will host the following events for the public: Pink Crazy Bras: an exposition of 20 models... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at... Read More