Baci Lingerie Opens Mono Brand Stores

Baci Lingerie, the newest and hottest brand of sexy lingerie, is pleased to announce the grand opening of mono brand stores (see photos and videos). One example was the grand opening in Budapest which featured large crowds of shoppers who have been waiting for months in anticipation of the hottest brand coming to Hungary. Baci Lingerie is preparing 3,000 stores worldwide in the... Read More

Spring Cleaning for Retailers

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

Effortless Valentine’s Day Shopping for Men

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

Guarantee Customer Satisfaction by Shopping Her Body Type

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Increase Sales with Impulse Displays

TIPS FOR CREATING BETTER DISPLAYS This summer, Vicanie’s in Kitchener, ON, added Eucalan’s new POP display to their cash wrap. The brand was testing its new 19” by 19” table top unit packed with bottles of delicate wash, lint removers and stain treating towelettes in hopes that the display would help retailers educate their customers about the product as well as sell more... Read More

Point of Purchase – what to add on to each sale this holiday

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Retail Seduction

by Ellen Lewis The most important part of a retailer’s job is to seduce the customer.  Everything that a merchant does should be a performance staged as a response to the customer’s needs.  I am sure that you have heard the industry-old expression that the customer is always right.    Every step of building a profitable business is based on this premise.  But before you,... Read More

Merchandising Success

Retailers can attest that effective merchandising is an essential tool for increasing sales. Grouping items by colour or use, creating vignettes, adding playful or unusual articles, re-merchandising weekly, and giving “spot light” to certain products or lines are all means of helping to draw the attention of customers to particular items; aiding the customer to “find” something... Read More

Retail Renovations

Four Merchandising Ideas You Can Put to Use Today by Libby Dowd When it comes to lingerie, retailers across America have learned one important lesson: Pretty little things are usually sold in pretty little spaces. With not-so-spacious boutiques cropping up all over the map, storeowners are looking for effective ways to merchandise product, making do with the space they have. An... Read More