Visual Merchandising

Bridal Buying Guide

Saturday, April 21, 2012

"Stocking a range of looks from various designers is the only way to satisfy customers." By Libby Dowd Each bride has a unique and personal styl... Read More

Boost Your Bridal Business

Thursday, April 19, 2012

By Libby Dowd Three innovative ways you can target this growing market Bridal season is already in full swing, and now is the ideal time to attrac... Read More

The Value of Quality

Monday, March 5, 2012
Value Of Quality Lingerie Manufacturing Insights

by Ali Cudby I was fortunate enough to see the Prima Donna/Marie Jo facilities in Belgium recently and the experience has heightened my appre... Read More

Pink Bra Bazaar’s Unique Lingerie Event at Galeries Lafayette

Monday, March 5, 2012
Pink Bra Bazaar's Unique Lingerie Event at Galeries Lafayette

[caption id="attachment_7255" align="alignnone" width="650" caption="Pink Bra Bazaar's Lingerie Event at Galeries Lafayette"][/caption] From M... Read More

Brand Affair Seminar Recap

Wednesday, February 29, 2012
Brand Affair Recap panel discussion with Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko

[caption id="attachment_7156" align="alignnone" width="650" caption="From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder o... Read More

Letter from Paris – Valentine’s Day Window Displays

Monday, February 13, 2012

C'est cela l'amour, tout donner, tout sacrifier sans espoir de retour. 
That's love: giving everything, sacrificing all without hope of returns. ... Read More

Letter From Paris December 2011

Friday, December 23, 2011

Paris in December sparkles with illuminated magic. Feelings of wonder and possibility ripple through the air as the festivities and celebrations... Read More

Don’t Panic, part 2 – Marketing Your Business

Tuesday, October 11, 2011

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North Am... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

Thursday, August 11, 2011
an infographic with the text Dont Panic! Retail Advice to Help You Stay Profitable in a Rough Economy by Jennifer Carroll

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North Am... Read More

Proven Practices to Multiply Your Male Customer Base

Monday, July 11, 2011
a text image with the words saying Let's hear it for the boys. Proven strategies to multiply your male customer base

Men typically shy away from anything pink, frilly or covered in sparkles so it’s only natural that they would have an aversion to lingerie store... Read More

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