WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4
What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More
Tips for Hiring a Web Developer
“First and foremost make a list of what you need to achieve with your development project.” Daniel Kraus, founder Directory-Sexy.com by Daniel Kraus After being a free lance developer for 5+ years I’ve worked with all kinds of clients. From enterprise companies to small independent professionals. One thing that has struck me is that many of my clients weren’t... Read More
Brand Affair Seminar Recap
From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship.... Read More
Women of Color to Sound Off to Bra Makers on Feb. 1
'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More
Retail Profile on GiseleLima.com
from left: Brian Terry & Nicole Cordova, founders of GiseleLima.com. Photography by Robert Curtis Photography, Pleasantville, NY One of the best parts about our jobs here at the Lingerie Journal are the opportunities we have to meet the people behind the blogs, brands and stores we cover. At the last edition of our Designer Showcase, we were thrilled to meet, in person, the... Read More
How to Pick Smarter Keywords
by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More
SEO Your YouTube Videos
by the Gozooko Guys (Bryan and Karl) GozookoGuys@gozooko.com Posting your product videos on YouTube is a great way to show the world the value of your products and drive traffic to your site. Let’s make sure people find them and you by adding SEO. A few quick steps to SEO your videos in YouTube Title: Create a title that is descriptive of your product and uses keywords. YouTube... Read More
Should your Lingerie Business Have a Mobile User Site?
Many retailers are asking if they should have a mobile user site. It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More
4 Tips for Lingerie Businesses Running Black Friday Promotions
My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More
Top Tips for Twitter
Integrating Twitter into your marketing plan is no longer an option. Its ability to connect business owners with customers has become a powerful tool. What more, using Twitter correctly will help you engage with followers, which will lead to more sales. Whether you’re a store owner or a manufacturer, there are several ways you can utilize Twitter to build brand awareness. Read... Read More
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