Three Valentine’s Day TIps For Online Retailers

“Valentine’s Day is the Super Bowl of lingerie, and if you’re a retailer it can be incredibly stressful.” by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Valentine’s... Read More

Freshpair.com Celebrates 10th Anniversary of National Underwear Day with NYC Pop-Up Store

Online underwear retailer, Freshpair.com will unveil its one-of-a-kind “It’s Time for a Change” pop-up store in New York City tomorrow, August 22nd, to celebrate the 10th anniversary of National Underwear Day, the company’s signature holiday. Paying homage to a decade of underwear celebration, as well as the personalized experience its online customers will now enjoy... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

Tips for Hiring a Web Developer

“First and foremost make a list of what you need to achieve with your development project.” Daniel Kraus, founder Directory-Sexy.com by Daniel Kraus After being a free lance developer for 5+ years I’ve worked with all kinds of clients. From enterprise companies to small independent professionals. One thing that has struck me is that many of my clients weren’t... Read More

Brand Affair Seminar Recap

From Left: Brand Affair Panelists: Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at BareNecessities.com and Karl Jaufman of the ecommerce company Gozooko. Photo by Bennett Raglin of BR Photo Creations, Inc. — at Producers Club Theatres.   Story by Christi Reid Christi Reid is a sophomore at... Read More

Women of Color to Sound Off to Bra Makers on Feb. 1

'What's Your Nude?' Facebook Campaign organizer, Tara Raines “It’s my hope that this campaign will drive not only awareness, but swift action by bra makers.” – Tara Raines, organizer “What’s Your Nude,” a new campaign launched on Facebook (www.facebook.com/morebrownbras) is mobilizing women fed up over the lack of diversity... Read More

Retail Profile on GiseleLima.com

from left: Brian Terry & Nicole Cordova, founders of GiseleLima.com. Photography by Robert Curtis Photography, Pleasantville, NY One of the best parts about our jobs here at the Lingerie Journal are the opportunities we have to meet the people behind the blogs, brands and stores we cover. At the last edition of our Designer Showcase, we were thrilled to meet, in person, the... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

SEO Your YouTube Videos

by the Gozooko Guys (Bryan and Karl) GozookoGuys@gozooko.com Posting your product videos on YouTube is a great way to show the world the value of your products and drive traffic to your site. Let’s make sure people find them and you by adding SEO. A few quick steps to SEO your videos in YouTube Title: Create a title that is descriptive of your product and uses keywords. YouTube... Read More

Should your Lingerie Business Have a Mobile User Site? 

Many retailers are asking if they should have a mobile user site.  It’s a great question, and one answer does not fit all. The easiest way to answer the question is by answering some questions yourself: How are my customers accessing my site today and what are they doing while there? PC: If your customers are using mostly PC’s then the answer is a simple no. Tablet: If... Read More