The Role of Social Media in the Intimate Apparel Industry

Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry. Bra La Mode takes an Intimate look inside Intimates, featuring event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights. Don’t Underestimate... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Four Reasons You Need to Have Original Product Descriptions (and Some Tips and Tricks to Help You Write Them)

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.cottagecopy.com or on working on her goal of filling up an entire closet with lingerie on Twitter @copygeniusgirl. As a copywriter, I care about lingerie product descriptions on an academic level. As an avid lingerie consumer and writer, I am affected... Read More

Facebook Techniques from Real Storeowners to Help You Connect With More Customers

By now, it’s likely that you’re one of the 1.5 million businesses with a Facebook page. But just being online is not enough. You’ve got to use this social media platform to its full potential in order to gain the most rewards. Beyond posting images of new arrivals and announcing sales, there’s a host of other online strategies you can use to win the attention of new customers.... Read More

Simple and Easy Tips to Generate Traffic to Your Website

Do nothing and drive traffic to your website!  This only exists in your dreams. An old adage we like to use at Gozooko “Do nothing, get nothing”.  If you do nothing to drive traffic to your website, you get exactly that, nothing. An old adage we like to use at Gozooko “Do nothing, get nothing”. If you do nothing to drive traffic to your website, you get exactly that,... Read More

Video Review Lingerie Addict Social Media eCourse

Earlier this year, Treacle of theLingerieAddict.com launched her Social Media eCourse. We wanted to make sure everyone got the news and had a chance to learn more about it so we sat down with Treacle for a video interview to talk a little bit more about her Social Media eCourse: TLJ: Hi this is Luis with the Lingerie Journal and I’m here with Treacle the founder of the Lingerie... Read More

The 75 Best Lingerie Twitter Accounts to Follow

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. Whether you’ve been on Twitter for 3 months or... Read More

Gozooko’s new Targeted Twitter Growth Program

Gozooko is offering, as part of their new SEO offerings, a targeted twitter growth program designed to help lingerie businesses grow their twitter followers. The program helps Gozooko clients find people on twitter related to what their selling. “Based on algorithms we’ve designed into our system that tracks what’s unique to their industry and brings people who... Read More

Why HootSuite is a Valuable Marketing Tool

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

Should Your Lingerie Business Use Cloud Computing? 

Cloud computing is the subject of the day when it comes to business and IT. Cloud computing is being promoted as a money and time saver, but there are many risks to that end.  Quality of service issues – You have no control over how someone else in your cloud utilizes services, and we have witnessed situations where over utilization of services by one customer has caused issues... Read More