ILS April 2013 Show Report

This year at the International Lingerie Show, a life-sized plush bear wearing hardcore bondage gear waved a studded leather paddle at me from René Rofé Lingerie’s booth. His oversized head bobbed as I walked towards him, and I thought to myself, “Only in Vegas.” Running into this mascot (named Jesse) from the new Bondage Bearz line at ILS wasn’t surprising.... Read More

Frederick’s of Hollywood Releases The Nudes Collection

“Women everywhere have been asking for bras and panties that match their skin tone, and we listened.” Frederick’s of Hollywood released its new “The Nudes Collection” offering women bra and panty sets with four skin tone options: latte, cinnamon, espresso and almond. The new collection feature’s the company’s latest Hollywood Heart Throb... Read More

FabFit Academy Registration Reopened

FabFit Academy reopened registration for its online certification course. Lingerie professionals interested in taking the online bra fitting course can now sign up at: FabFitAcademy.com The course begins with complimentary videos, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps. “The best... Read More

Underdressed Offers Bridal Collection

“Comfort and glamour is paramount to the design of lingerie we select. We don’t just want to make a sale, we want to create an experience.” -Pamela Ebuwei Above: Ayten Gasson Grace Long Line Oyster Silk Satin soft cup Bra With spring and bridal season in the air, UK-based Luxury e-boutique Underdressed is currently showcasing an exquisite, romantic collection of bridal... Read More

Panache Wins Prestigious Queen’s Award for Enterprise

“This award comes with fantastic recognition and respect internationally as well as opportunities in new and existing markets,” – John Power, Managing Director of Panache Lingerie. Panache recently won the United Kingdom’s “Queen’s Award for Enterprise” in the Export category, in recognition of the brand’s continued international growth.  The company has increased... Read More

Royce Lingerie Launches ‘Lily’ Bra

“Lily, up to 48 back – means more women can discover the comfort of wirefree…” Royce Lingerie recently launched its new Lily bra. Described as a glamorous and gorgeous, the new bra offers “perfect comfort and supreme support” up to a 48 back. The new bra is crafted from delicate soft lace, with a comfortable cotton linint, Lily has wide shoulder straps... Read More

2013 SwimShow Dives into More Swimwear Lines for Men

Above: Swimwear by Venroy. “Men’s swimwear offers greater quality, variety, creativity and style than ever, making this July the perfect time to review and purchase the latest and greatest.” – Judy Stein This year’s 31st annual Swimwear Association of Florida’s SwimShow expands its swimwear options for men after seeing a 20 percent growth in the category last year... Read More

Violet’s Knicker’s “Who’s Violet” Campaign Launched

“She immerses herself in luxurious and decadent silks and lace, she is a self confessed lingerie and loungewear obsessive. But who is she? Have you seen her?” The camera pans, the music starts and Violet gets out of bed. She’s wearing a Marjolaine Silk and Lace Chemise and while her face is never shown, it’s clear Violet has exquisite taste in lingerie and... Read More

Sweet and Sexy – Shiri Zinn’s Cupcake Vibrators

“Naughty, but seductive and delicious” – Shiri Zinn By Ali Cudby, author of the bestselling bra fit guide Busted! and founder of the FabFit Academy, an international bra fit training and certification program designed specifically for lingerie professionals. Ali’s bra fit advice has been read by millions of women worldwide and has been featured in TV, radio and... Read More

The Lingerie Addict Joins LingerieFW SS14 as Digital Media Partner

“This is an ideal partnership that we’re thrilled to be a part of for the SS14 season, and we look forward to helping LingerieFW in its efforts in increase the visibility of the $14 billion intimate apparel market.” – Cora Harrington, the Lingerie Addict LingerieFW, the first Fashion Week exclusively dedicated to the intimate apparel industry announces The... Read More