Curvy Kate Sees Social Media Success

Curvy Kate witnessed a 117% increase in engagement on Facebook this year thanks to their Star in a Bra competition and the custom made Facebook application that allowed fans to participate and interact in the competition via the popular social media site. The contest, run through the social networking site Facebook, encouraged ‘fans’ of the brand to upload images of themselves... Read More

Beatrix Privé Launches Plus-sized Luxury Lingerie Line

“I created beatrix privé for the woman who appreciates quality foundation garments, luxury fabrics, color and stylish design.” – Jenny Davis After spending years as a magazine fashion editor and stylist, Jenny Davis realized there was a gap in the market when it came to finding sexy and comfortable underwear for her curvy, fashion-forward friends and personal styling... Read More

Asia Adult Expo Returns to Macau, expands to Taichung, Taiwan this August

Asia’s international trade fair for adult products – Asia Adult Expo (AAE) will be scheduled from Aug 17 – 19, 2012 at the Venetian Macao, China, while its sister show – AAE Taichung will be held one week later – Aug 23 － 26, 2012 in Taiwan Region. AAE Taichung will be co-organized with Expo Union Co., Ltd., one of the leading show organizers in Taiwan. They run several... Read More

Lingerie PR Launches and Announces Claudette as a Client

“I decided to have an agency that would be dedicated to lingerie and lounge wear; therefore always putting them first,” Sherece Rainford Lingerie PR is thrilled to launch the agency with the announcement of having Claudette as a client. Lingerie PR was set-up by Sherece Rainford to establish an agency solely dedicated to the media management of lingerie and lounge wear.... Read More

Esty Lingerie Adds Salon Chaton

“Salon Chaton is a collection of elegant, feminine knickers with sheer fabrics and delicate trims aplenty,” – Estelle Puleston Esty Lingerie stocks the handmade Australian Lingerie brand, Salon Chaton. Handmade in Sydney, Australia, Salon Chaton is the work of designer Katerina Valentina who spends her days at the office but her evenings living out her true passion,... Read More

FigLeaves.com Stocks Claudette

“The DD+ team at figleaves.com believe Claudette will offer an exciting addition for their customers,” Bok Goodall, Claudette Online retailer Figleaves.com stocks Claudette after discovering the brand at the UK-based trade show, The Lingerie Collective. “After a successful US launch in 2011 we felt the time was right to test the waters across the pond! Our first... Read More

Curvy Kate Expands into UAE

Curvy Kate recently announced that it has expanded into the”highly underrepresented full bust market that is the United Arab Emirates.” Curvy Kate’s sales grew 400% last year, and the brand now is now sold in 31 countries worldwide including America, Canada, Australia and the United Kingdom. The latest addition opens Curvy Kate to a further 50,000 women not catered... Read More

Tyes.by.Tara Creates Private Label Collection for Chippendales Boutique

Tyes By Tara Chippendales Headband Example tyes.by.tara, a designer and manufacturer of sexy jewelry and accessories for women has announced that they will be designing a private label collection for the Chippendales boutique. “After meeting with Chippendales management at the International Lingerie Show in March, we were able plan out a private label collection that’s flirty,... Read More

Blossom Room Adds Alexis Smith Lingerie

“Alexis Smith Lingerie is beautiful, affordable fashion forward lingerie but most importantly supportive for the larger cupped women.” Online retailer, the Blossom Room, recently added Alexis Smith Lingerie to its growing gallery of designer lingerie brands. “Alexis Smith Lingerie is beautiful, affordable fashion forward lingerie but most importantly supportive for... Read More

Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities... Read More