Esty Lingerie Adds Salon Chaton

“Salon Chaton is a collection of elegant, feminine knickers with sheer fabrics and delicate trims aplenty,” – Estelle Puleston Esty Lingerie stocks the handmade Australian Lingerie brand, Salon Chaton. Handmade in Sydney, Australia, Salon Chaton is the work of designer Katerina Valentina who spends her days at the office but her evenings living out her true passion,... Read More

FigLeaves.com Stocks Claudette

“The DD+ team at figleaves.com believe Claudette will offer an exciting addition for their customers,” Bok Goodall, Claudette Online retailer Figleaves.com stocks Claudette after discovering the brand at the UK-based trade show, The Lingerie Collective. “After a successful US launch in 2011 we felt the time was right to test the waters across the pond! Our first... Read More

Curvy Kate Expands into UAE

Curvy Kate recently announced that it has expanded into the”highly underrepresented full bust market that is the United Arab Emirates.” Curvy Kate’s sales grew 400% last year, and the brand now is now sold in 31 countries worldwide including America, Canada, Australia and the United Kingdom. The latest addition opens Curvy Kate to a further 50,000 women not catered... Read More

Blossom Room Adds Alexis Smith Lingerie

“Alexis Smith Lingerie is beautiful, affordable fashion forward lingerie but most importantly supportive for the larger cupped women.” Online retailer, the Blossom Room, recently added Alexis Smith Lingerie to its growing gallery of designer lingerie brands. “Alexis Smith Lingerie is beautiful, affordable fashion forward lingerie but most importantly supportive for... Read More

Bare Necessities Launches Google Interactive Swim Catalog

BareNecessities.com recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog app. The interactive catalog can be viewed online or through a dedicated catalog app available for tablet devices and features swim styles offered through Bare Necessities... Read More

Pin Your Way to Pretty Lingerie

Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own.   As wedding season comes under way, we are finding lingerie... Read More

Bra La Mode presents “A Celebration of Women” in Honour of Mother’s Day

“‘A Celebration of Women’ will provide women the opportunity to receive a free bra fitting as well as education on the importance of a proper fit courtesy of Bra Smyth” Intimate Apparel resource site BraLaMode.com is hosting “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May... Read More

Bra La Mode’s Upcoming Celebration of Women Event

Mark your calendars, Bra La Mode is hosting “A Celebration of Women” in honor of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC. The Intimate Affair is sponsored by world-renowned French lingerie brand Simone Pérèle and the team... Read More

Betsey Johnson LLC Files for Chapter 11 Bankruptcy

Betsey Johnson LLC has filed Chapter 11 and many of the chain’s boutiques will close with about 350 employees expected to lose their jobs. Johnson herself will remain as creative director of the brand. The chain has four stores in NYC and two in Long Island  Read More

Bradelis Nolita Store Opening

Last night, we were treated to Bradelis New York’s flagship store event in Nolita to celebrate the grand opening of their new retail locations (officially happening today). The gorgeous space was quickly filled in with guests, bloggers, and press to experience Bradelis’ first US flagship store at 211 Elizabeth Street here in New York City. Bradelis is a luxury line... Read More