Esty’s Win Your Dream Corset Competition

Esty Corset Contest

Esty Lingerie recently launched a new and unique competition called, “Win Your Dream Corset!” for its customers. “One lucky winner could win the corset of their dreams, custom made as a unique, one-off piece just for them,” explained the online retailer. Whatever you are dreaming of, enter now for the chance to see it become a reality thanks to Esty Lingerie,”... Read More

Skinnygirl Shapewear Now Available on

Skinnygirl Smoothers n' Shapers by Bethenny Frankel on

The popular Skinnygirl Smoothers n’ Shapers by Bethenny Frankel recently launched on Consumers can now find a huge selection of products from Skinnygirl brand including shapewear, clothing and newly launched Skinnygirl Loungewear. “Bare Necessities is so excited to carry Skinnygirl Shapers n’ Smoothers by Bethenny Frankel, and to partner with... Read More

Esty Lingerie Adds Shahnaz Bodywear


Esty Lingerie recently announced the addition of Shahnaz Bodywear to its range of independent designers available on its online lingerie boutique. “Taking its inspiration from both bondage and haute couture, this luxury collection is currently only available to purchase at Esty Lingerie,” said Esty founder Estelle Puleston. “Shahnaz Bodywear is designed with comfort... Read More Launches Vintage Inspired Valentine’s Day Boutique

byLangleyValentines, the recently launched online boutique that brings the best designer loungewear, sleepwear and lingerie together in one edited and focused place, has unveiled their 2012 Valentine’s Day Boutique. The boutique is a collection of vintage-inspired rompers, chemises, bras, bralets and knickers. The Valentine’s Day Boutique by features a mix of designers... Read More

Journelle’s Warehouse Sale


Story and Photos by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own.   This past Friday launched Journelle’s first... Read More

Blossom Room Sees Increase in Traffic and Brisk Sales

home page for The Blossom Room

Online retailer The Blossom Room recently experienced a 95% increase in traffic in the last 30 days and a 110% increase on the same period of the previous year. “Not only has footfall increased but early sales figures indicate a 143% increase on previous year too,” said the retailer. “Lingerie Lovers from around the world are still choosing to buy, buy, buy online... Read More

Baci’s New Holiday Merchandising Presentations

Baci Lingerie Black Label on Slot Wall Display

Baci Lingerie Black Label on Slot Wall Display “It isn’t just about creating a strong visual presentation on a wall in your store…as important as that is, you’re also giving the customer a chance to see and feel the quality of the garments.” Alicia Sinclair, Baci Lingerie USA Baci Lingerie USA has put together merchandising presentations on how to best display... Read More

Baci Opens Miami Showroom

Baci Lingerie Miami Showroom

Baci Lingerie, the leader in affordable luxury, is pleased to announce the highly successful opening of its flagship US Showroom. Located in the heart of the Miami Design District, a prestigious area known for its world class fashion retailers, the showroom has opened its doors to the public. The showroom is the realization of Baci Lingerie’s affordable luxury motto, and is home... Read More

Journelle’s New UES Store Opening

Journelle UES store opening

The Lingerie Journal was invited to Journelle’s latest store opening in New York City last month and we’ve put together a short slide show for our readers who want to see images of the new store and the event. Special thanks to Claire, Courtney, Mara and the Journelle team for putting on such a great opening and congrats on the new store! The new Journelle UES location... Read More

The Lingerie Diet / Lingerie Goddess Teleseminars

Lingerie Diet Lingerie Goddess Teleseminars

  The power of video in our industry is growing and everyone from designers and retailers are leveraging video’s power to not only distribute information but to also connect with their customers. Margaret Shrum, The Lingerie Goddess, is taking a exciting approach with video by launching her new teleseminar series this Wednesday, January 11th at 9pm (EST). The topic for... Read More


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