Freya’s Deco Campaign Launches in Dutch & German

Freya lingerie’s 365 days of Deco campaign illustrates how Deco can suit your style outfit 365 days a year. Having already garnered immense success, the company the has introduced dedicated Dutch www.freyadeco365.com/dutch and German www.freyadeco365.com/german microsites where fans can visit and view the unique Deco gallery as well as viral video. Rose-Marie Castellini spokesperson... Read More

Introducing LingerieFW: The First Fashion Week For The Intimate Apparel Industry

“LingerieFW offers intimate apparel brands for the first time a press driven stage to showcase new collections – reaching not only the industry, but media–savvy consumers worldwide as well,” – Lauren Rich, LingerieFW founder Womenswear has it. Menswear has it. Swimwear has it. Now Innerwear has it. Introducing LingerieFW: the first Fashion Week dedicated exclusively... Read More

Triumph International Enters US Market by Closing Joint Venture Deal with Journelle

“This investment signals the beginning of an accelerated period of growth for Journelle, and we’re all very excited for what’s to come,” - Claire Chambers, CEO Journelle With the acquisition of a majority stake in New York City based luxury lingerie retailer, Journelle, Inc. (“Journelle”), Triumph International, Bad Zurzach (“Triumph”) announces... Read More

Sexual Health Enthusiasts Intimate Repair and Maintenance Skin Care System

“AfterCare’s skin science products go way beyond intimate hygiene to provide the correct pH balanced nurturing and protecting support our intimate selves need.” Sexual Health Enthusiasts, a sexual health and wellness boutique brand displayed the first skin care system that “Supports Your Sexy” at the SPLASH Pavilion, a special curated area for new brands at this... Read More

Dear Kate Debut Collection

“The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become and Dear Kate embraces that fully.” – says Julie Sygiel, founder and CEO Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S. Pre-orders for the new... Read More

Eucalan in Chile

Eucalan Lingerie Wash is now available in lingerie boutique, “Love, Lust & Lingerie” in Santiago, Chile. The store has brought in Eucalan’s entire line and is utilizing the company’s display case at the store. Along with the display, the store has already been busy promoting Eucalan to its customers via social media, most notably Facebook. Love, Lust... Read More

Eucalan to Release New Scent with Designer Kristin Omdahl

Eucalan Kristin Omdahl, creator of Wrapture Eucalan Delicate Wash has teamed up with television personality and knit & crochet designer Kristin Omdahl to create Wrapture, a sensual new fragrance in the Eucalan family of products. Inspired by the romantic scent of Jasmine, Wrapture is the newest formulation with essential oils. The highly concentrated yet mild and eco-friendly... Read More

More Lingerie Labels sign up for Moda

In just a few days time Moda Lingerie & Swimwear will see the arrival of a diverse collection of emerging and well-known intimate apparel labels at the INVISTA Lycra® beauty sponsored event, taking place on 19-21 February at the NEC Birmingham. The line-up of newcomers at this must-attend show include the likes of Jantzen, Piha Swimwear, I.D Sarrieri, Max Holliday, Lucile,... Read More

Eucalan Delicate Wash Chosen as an Official Sponsor of the 2011 Canadian Country Music Awards Gift Lounge

Eucalan Lingerie Wash was recently selected by the Canadian Country Music Awards producers as the official sponsor of the show’s awards gift lounge. Eucalan will share their premium delicate laundry wash with presenters, nominees, and guests. The Canadian Country Music Awards are set to take place Sept 12 at Copps Coliseum in Hamilton Ontario, and will feature country music... Read More

Eucalan Lingerie Wash Launches Two New Videos

Eucalan released two new videos in their “how to” video series. The first is an overview of the Eucalan product family and reviews the benefits and features of the company’s popular lingerie wash. The second is a laundry lesson video with instructions on how to wash woolens. If you have a eNewsletter that you send to your store’s or website’s customers,... Read More