More Lingerie Labels sign up for Moda

In just a few days time Moda Lingerie & Swimwear will see the arrival of a diverse collection of emerging and well-known intimate apparel labels at the INVISTA Lycra® beauty sponsored event, taking place on 19-21 February at the NEC Birmingham. The line-up of newcomers at this must-attend show include the likes of Jantzen, Piha Swimwear, I.D Sarrieri, Max Holliday, Lucile,... Read More

Eucalan Delicate Wash Chosen as an Official Sponsor of the 2011 Canadian Country Music Awards Gift Lounge

Eucalan Lingerie Wash was recently selected by the Canadian Country Music Awards producers as the official sponsor of the show’s awards gift lounge. Eucalan will share their premium delicate laundry wash with presenters, nominees, and guests. The Canadian Country Music Awards are set to take place Sept 12 at Copps Coliseum in Hamilton Ontario, and will feature country music... Read More

Eucalan Lingerie Wash Launches Two New Videos

Eucalan released two new videos in their “how to” video series. The first is an overview of the Eucalan product family and reviews the benefits and features of the company’s popular lingerie wash. The second is a laundry lesson video with instructions on how to wash woolens. If you have a eNewsletter that you send to your store’s or website’s customers,... Read More

Classique Named as Eucalan’s New US Lingerie Distributor

Eucalan Inc. and Classique (manufactures of post-mastectomy lingerie) have recently joined forces. Thanks to one of Classique’s sales reps, the two companies were introduced and quickly realized that Eucalan’s no rinse delicate wash would be a great compliment to their line of post-mastectomy bras and swimwear. Eucalan manufactures an eco-conscious laundry product that is... Read More

Eucalan teams up with Lingerie Distributor Benatex

Eucalan Inc. has teamed-up with a well-known distributor of lingerie in Canada, Benatex. “We are proud to be associated to Eucalan, the best fine laundry product available. Eucalan greatly complements the excellent range of lines we are offering in Canada” says Daniel Gendron, president of Benatex. Benatex is an accomplished and well-known lingerie distributor based in Laval,... Read More

Soak Wash Inc Adds Basins to its Offerings

Soak Wash Inc recently released two basins named Carrie and Phil to compliment their lingerie wash offerings. “Carrie, the taller basin, is perfect for storing your dirty hand washables, for carrying towels and toys to the beach or for hand washing larger items,” noted Ngoc Nguyen, marketing coordinator for Soak. “Phil is the shallower basin and frees up your bathroom/kitchen... Read More

Merchandising Success

Retailers can attest that effective merchandising is an essential tool for increasing sales. Grouping items by colour or use, creating vignettes, adding playful or unusual articles, re-merchandising weekly, and giving “spot light” to certain products or lines are all means of helping to draw the attention of customers to particular items; aiding the customer to “find” something... Read More