beingU lingerie

BodyRock Sport Empower Em Collection at CURVENY

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“Each bra in the [Empower Em Collection] is named after a woman Kelly personally knows that has either survived breast cancer or who has fought to the end with her dignity intact.” There’s been a lot of interest in post-mastectomy activewear recently and I’ve personally been taking a lot of calls from consumer magazines asking us what’s new and innovative... Read More

More Lingerie Labels sign up for Moda

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In just a few days time Moda Lingerie & Swimwear will see the arrival of a diverse collection of emerging and well-known intimate apparel labels at the INVISTA Lycra® beauty sponsored event, taking place on 19-21 February at the NEC Birmingham. The line-up of newcomers at this must-attend show include the likes of Jantzen, Piha Swimwear, I.D Sarrieri, Max Holliday, Lucile,... Read More

Kelly Dooley launches Mastectomy Bra Collection

BodyRock's Empower ‘Em collection which includes the first post - Mastectomy sports bra

BodyRock's Empower ‘Em collection which includes the first post - Mastectomy sports bra   “Since breast cancer is a diseases that effects women of all age groups and ethnicities, we really wanted to create a collection that would empower women to look and feel beautiful by providing them with fun, functional and flattering options.” – Kelly Dooley. Fitness... Read More

Essentially Women’s 11th Annual Conference a Success

A logo for the Group Purchasing organiztion, Essentially Women

Essentially Women® GPO, a purchasing group for women’s healthcare products, hosted their 11th annual conference and trade show, Focus on the Future, in Glendale, Arizona on April 4th through April 6th. Even in the midst of economic challenges and industry upheaval, the event was well attended said the company. The educational courses provided members with product training... Read More

Bandeau-Design Launches Self Adjusting Bra

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New technology has emerged for women with breast cancer. Bandeau-Design’s Seka Kaytes has introduced MySuperBra, the first self-adjustable, floating-cup bra. The unique design simultaneously centers, lifts and repositions breasts to enhance natural cleavage. “Breasts are not created equal; therefore the cups should not be either,” says Kaytes. “I wanted to make a bra that... Read More

Coole Solutions’ New Slip-It Fastener to Replace old Hook and Eye

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UK-based, Coole Solutions’ Slip-It Fastener is poised to replace the 100-year-old hook and eye fasteners with its new Slip-It Bra Fastener. The Slip-It bra fastener is designed with all the strengths of the hook and eye fasteners and none of the weaknesses. The Slip-It works by having one piece of plastic slip into another. Nothing snags on clothing and is very easy to... Read More

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