Curvy Kate Sees Social Media Success

Curvy Kate witnessed a 117% increase in engagement on Facebook this year thanks to their Star in a Bra competition and the custom made Facebook application that allowed fans to participate and interact in the competition via the popular social media site. The contest, run through the social networking site Facebook, encouraged ‘fans’ of the brand to upload images of themselves... Read More

Beatrix Privé Launches Plus-sized Luxury Lingerie Line

“I created beatrix privé for the woman who appreciates quality foundation garments, luxury fabrics, color and stylish design.” – Jenny Davis After spending years as a magazine fashion editor and stylist, Jenny Davis realized there was a gap in the market when it came to finding sexy and comfortable underwear for her curvy, fashion-forward friends and personal styling... Read More

Lingerie Goddess Valentine’s Event

The Lingerie Goddess is hosting her special Valentine’s Day event on Tuesday, February 14th from 5:30 – 7:30pm at Oriens Living in New York City (36 West 44th Street, Suite 1212). “Come celebrate an evening of LOVE for charity with us,” said Margaret Shrum. “We will have champagne, chocolates, mini-makeovers, Oriens Services, elegant lingerie and artwork... Read More

Curvy Kate’s 12 Days of Christmas Facebook Competition

  Curvy Kate launched their 12 Days of Christmas Facebook competition last week giving away prizes from the 1st of December until the 12th. Prizes are kept secret and are announced the day of the competition. So far, Curvy Kate has given away a voucher to Buyagift.co.uk, a spending spree at SimplyYours.co.uk and another voucher to Helen E Cosmetics. Customers can enter by... Read More

Maidenform Brands, Inc Donates to Memorial Sloan-Kettering

Maidenform Brands, Inc’s. CEO, Maurice S. Reznik, presents a $10,000 donation to the Memorial Sloan-Kettering Cancer Center to assist Dr. Arnold Markowitz in his colon cancer research. Maidenform Brands, Inc’s. CEO, Maurice S. Reznik, presented a $10,000 donation to the Memorial Sloan-Kettering Cancer Center to assist Dr. Arnold Markowitz in his colon cancer research.  Both... Read More

Freya Launches Facebook Photo Booth Competition

Freya lingerie has unveiled its latest addition to Facebook, a Freya photo booth http://on.fb.me/r94iWN The Freya photo booth allows fans to take up to four photos that best reflect their personality, fans can then enter these to be judged by the Freya panel in with a chance to win a fantastic photo shoot. “Freya is looking for four fabulous shots that best reflect the fans... Read More

Alpha Pixel Media Contest to Help Lingerie Businesses Launches

Our friends at Alpha Pixel Media, a digital marketing agency based in New York City, have kicked off an awesome contest on their Facebook Fan Page today where they are giving away three prizes designed to help business and brands create a larger presence on the Internet. All prizes will be tailored to fit the marketing needs and goals of the specific winners. “Any lingerie business... Read More

Gelmart’s Social Media Campaign

Gelmart International announced they are implementing a Social Media marketing campaign. The campaign coincides with the launch of their newly redesigned corporate website, www.gelmart.com, which went live earlier this month. The new site incorporates social plug-ins which allows the person viewing the site to “like” the site and share Gelmart webpages on their Facebook profile... Read More

Gelmart International Launches New Corporate Website June 1, 2011

Gelmart International announced they are launching their newly re-designed corporate website, www.gelmart.com, on June 1st. The new site reflects the new corporate brand image. Gelmart wants to convey a new energy and forward movement. The website will be engaging, user-friendly and interactive. The site will provide information on current projects as well as updates on new... Read More

Underfashion Club Panel Discussion of Social Media May 24, 2011

The Underfashion Club (UFC) is hosting a Panel Discussion of Social Media at the St. Giles Hotel in Manhattan on Tuesday, May 24 2011. The discussion will go over all aspects of social media including Facebook, YouTube, Twitter, Linked In and Blogs and will be moderated by Ellen Lewis of Lingerie Briefs. Guido Campello, VP of branding and Innovation at Cosabella will also be... Read More