What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More

Interview with Lesley Niezynski – Founder and Designer of Lilly Wiggler Couture

Lilly Wiggler’s retro-inspired hand-made range is far from ordinary by Cheryl Warner, www.investinyourchest.co.uk I recently took the plunge and ordered from new lingerie brand Lilly Wiggler. With the fit of both bra sets I bought being a bit off at first sight, I was blown away by the level of customer service that I received from Lesley who adjusted, remade, re-stitched and... Read More

4 Tips for Lingerie Businesses Running Black Friday Promotions

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. 1) Don’t make it difficult for people to shop!... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More

What role do bloggers play in the intimate apparel industry?

by Cheryl Warner, www.investinyourchest.co.uk My blog has been live for exactly a year today (18th October 2011) and this has got me thinking about what role blogs really play in the intimate apparel industry today? To get an insight, I spoke to various bloggers, retailers and manufacturers to see if there really is a communication gap between lingerie bloggers and companies,... Read More

Don’t Panic, part 2 – Marketing Your Business

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

UK Lingerie Awards Recap and Winners

by Cheryl Warner, www.investinyourchest.co.uk Lingerie Insight, the UK-based magazine and web site for the British lingerie, nightwear and swimwear community’ hosted the UK Lingerie Awards last week in a swanky London hotel One Mayfair. The awards show – dubbed ‘The Oscars of the British lingerie industry’ was located just around the corner from Selfridges and Bond... Read More

Designer Interview with Danielle Mathis of Sugar and Spice Aprons

Luna Lugo is the owner of mylunakiss.com, an online lingerie website serving women of all shapes & sizes focusing on plus size, BBW & petite sizes. Lugo, a graduate of Fashion Institute of Technology, has over 15 years of fashion merchandising & marketing experience. She is obsessed with lingerie history & is in the process of creating a multi-media production... Read More

Insight into the Rise of Male Intimate Apparel

by Cheryl Warner, www.investinyourchest.co.uk “Women wear lingerie – men simply put on underwear” – Eugenie Lemoine-Luccioni Is this statement true in the 21st century? Or is male underwear still a beacon of pure practicality and substance over style? I may be speaking as a British citizen here, but I’d have to agree with this statement. Take Harrods... Read More

Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More