Love Me Sugar Feline Collection

Mad Emoiselle Sugar has cooked up another batch of blindfolds to tickle our fancies with her new 2013 collection entitled ‘Feline’. The new cat-shaped blindfolds are inspired by the flirty, fun and sexiness of the 1960s, adding a sense of playfulness and femininity to the existing vintage themed collection. The new line is crafted from beautiful silks, Calais lace... Read More

UK Trade Show Round Up: Pure London

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting service she received on the high street. “It seemed that wherever you went the sizes would be miles apart and the fit never correlated. After taking a revolutionary and revelatory trip to Bravissimo I wanted to share... Read More

UK Trade Show Round Up: Moda Lingerie and Swimwear

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting service she received on the high street. “It seemed that wherever you went the sizes would be miles apart and the fit never correlated. After taking a revolutionary and revelatory trip to Bravissimo I wanted to share... Read More

PR Tips: Contacting Bloggers

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting service she received on the high street. “It seemed that wherever you went the sizes would be miles apart and the fit never correlated. After taking a revolutionary and revelatory trip to Bravissimo I wanted to share... Read More

WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of blogging can still be somewhat of a cloudy, grey area, with no real rules or format guidelines in the ‘professional’ media world. Still a new and developing media, I don’t think the true potential... Read More

What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought that using the medium of blogging for the purposes of advertising is a somewhat risky business. Building B2B (Business 2 Blogger) relationships can be tricky, sometimes it feels a bit like being... Read More

Interview with Lesley Niezynski – Founder and Designer of Lilly Wiggler Couture

Lilly Wiggler’s retro-inspired hand-made range is far from ordinary by Cheryl Warner, www.investinyourchest.co.uk I recently took the plunge and ordered from new lingerie brand Lilly Wiggler. With the fit of both bra sets I bought being a bit off at first sight, I was blown away by the level of customer service that I received from Lesley who adjusted, remade, re-stitched and... Read More

What role do bloggers play in the intimate apparel industry? Part 2 of 4

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online content can benefit your business, but how does blogging fit into all of this? As a passionate blogger and social media geek myself (as well as an avid blog reader!) I’m fascinated... Read More

What role do bloggers play in the intimate apparel industry?

by Cheryl Warner, www.investinyourchest.co.uk My blog has been live for exactly a year today (18th October 2011) and this has got me thinking about what role blogs really play in the intimate apparel industry today? To get an insight, I spoke to various bloggers, retailers and manufacturers to see if there really is a communication gap between lingerie bloggers and companies,... Read More

UK Lingerie Awards Recap and Winners

by Cheryl Warner, www.investinyourchest.co.uk Lingerie Insight, the UK-based magazine and web site for the British lingerie, nightwear and swimwear community’ hosted the UK Lingerie Awards last week in a swanky London hotel One Mayfair. The awards show – dubbed ‘The Oscars of the British lingerie industry’ was located just around the corner from Selfridges and Bond... Read More