Three Valentine’s Day TIps For Online Retailers

“Valentine’s Day is the Super Bowl of lingerie, and if you’re a retailer it can be incredibly stressful.” by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Valentine’s... Read More

Four Summer Marketing Tasks For Your Lingerie Business Or Brand

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. Summer can be a scary time for lots of businesses. Lingerie businesses generally get a fair amount of swimsuit business, but even... Read More

Naked Princess: The Newest Luxury Label In Town

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I discovered Naked Princess a few weeks after they launched, and over the course of a few months they’ve gone from newly... Read More

How to Pick Smarter Keywords

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. I’ve been thinking a lot about keywords lately. Some of my clients come in clueless about keywords, and some of them come in... Read More

The Power of Personality: how the right story can turn people into lifelong customers

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or on working on her goal of filling up an entire closet with lingerie on Twitter @fullfigurechest. A while back, Freya ran a flash giveaway over a bank holiday. All you had to do was tweet about your favorite Freya style, along... Read More

Four Reasons You Need to Have Original Product Descriptions (and Some Tips and Tricks to Help You Write Them)

by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.cottagecopy.com or on working on her goal of filling up an entire closet with lingerie on Twitter @copygeniusgirl. As a copywriter, I care about lingerie product descriptions on an academic level. As an avid lingerie consumer and writer, I am affected... Read More