Don’t Panic – Retail Tips to Stay Profitable in a Rough Economy

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

The 75 Best Lingerie Twitter Accounts to Follow

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. Whether you’ve been on Twitter for 3 months or... Read More

Why HootSuite is a Valuable Marketing Tool

by Jennifer Manuel Carroll A life-long lover of lingerie, Jennifer Manuel Carroll has shopped for underpinnings during her travels in North America and Europe and is a savvy lingerie expert. After years of experience in the intimate apparel world, she was inspired to share her knowledge with others. Carroll is the author of Underneath It All, A Girl’s Guide to Buying, Wearing... Read More

The History of Burlesque: A Lingerie Retrospective, part 1

by Luna Lugo Luna Lugo is the owner of mylunakiss.com, an online lingerie website serving women of all shapes & sizes focusing on plus size, BBW & petite sizes. Lugo, a graduate of Fashion Institute of Technology, has over 15 years of fashion merchandising & marketing experience. She is obsessed with lingerie history & is in the process of creating a multi-media... Read More

Freya Lingerie and Social Media

by Cheryl Warner, www.investinyourchest.co.uk Freya lingerie, the ‘younger sister’ brand of Eveden Limited have recently expanded their reach into the world of social media. With their customer base and the effectiveness of different advertising and marketing in constant flux, the introduction of the company’s Twitter (@freyalingerie) and the Facebook fan page and the brilliant... Read More

A Look at Curvy Kate with Cheryl Warner

by Cheryl Warner, www.investinyourchest.co.uk It’s easy to forget that upcoming British lingerie brand Curvy Kate are still only in their third year of business. Created to cater for the bigger bust, the brand stocks and sells all sizes from a 28-38 DD (and from a D as of A/W 2011) up to a K cup. The focus of the brand is bra fit and non-exclusivity – practically all styles... Read More

The Lingerie Addict Launches Social Media E-Course

Looking to improve your social media presence? Feel overwhelmed by the very idea of tackling Facebook, Twitter and Tumblr? Luckily, you don’t have to be. There is help. The Lingerie Addict recently launched a Social Media Course on her website: http://www.thelingerieaddict.com/2011/05/1st-ever-lingerie-social-media-e-course.html It is a free four-week course geared towards... Read More

Spring Cleaning for Retailers

by Margaret Shrum Margaret Shrum aka The Lingerie Goddess is a NYC-based Fine Lingerie Expert & Personal Shopper with over two decades of hands-on experience styling and fitting thousands of women in lingerie. Her compassionate and feminine approach has attracted a following of women who are also interested in embracing and owning their unique beauty with lingerie through her... Read More

PR for Lingerie Brands Part 3

My name is Treacle and I’m the founder of The Lingerie Addict, a haven for lingerie lovers of every nation and persuasion. As a blogger, I interact constantly with the people your business needs most—customers. My column here is all about bringing you, the lingerie store owner, the perspective of us, the lingerie consumers. For the third and final post in our series about... Read More

Customer Pressure Groups Arrive Giving Lingerie Customers A Voice

by Cherly Warner, www.investinyourchest.co.uk There is an increasing customer awareness and demand for great fitting underwear. Customers are unwilling compromise on how they spend their money and with the rise of social media, the time of the customer pressure group and campaign has arrived. Today I speak to a woman on a mission: Catherine Goddard from ‘Small Bust Big Heart’... Read More