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Cherie Amie: Changing the World with Lingerie
“When Tara Smith buys lingerie, she thinks of women in West Africa—and she wants intimate apparel enthusiasts everywhere to feel the same way.”
When 26-year-old co founder of online lingerie boutique Cherie Amie returned from her travels with the Peace Corps she felt the need to start a lingerie line based on fair trade principles and the Good Returns business model.
“After spending two years in Cameroon, I couldn’t stop thinking about every purchase I made or how every dime I spent could help someone in poverty, especially women,” she says. “For me personally, lingerie took a backseat. I want women everywhere to buy lingerie knowing that their purchase will change the lives of other women.”
With the launch of her Indiegogo.com video campaign, a 37 second video teaser of her line, Tara Smith hopes to peek the interest of philanthropists and lingerie addicts everywhere. Her goal: raise $15,000 by Friday, August 31st to start a lingerie company that truly gives back.
Contributors will receive rewards ranging from their choice of intimate apparel to the opportunity to appear as a Fair Lady in the official marketing campaign for Cherie Amie.
The company plans to channel their profits into three sustainable methods of empowering women.
First: The company wants to help women start businesses. Cherie Amie will contribute 100% of their end-of-year profits to qualifying non-profits that make interest-free micro-loans to women in poverty around the world. Borrowers can start businesses, invest in livestock, and pay for continuing education.
Second: Cherie Amie will take care of its artisans. All of the lingerie produced by the company is made by local artisans in Cameroon, West Africa. As a fair-trade company, Cherie Amie will provide fair wages and working conditions to all its workers. Stemming from this concept the company has derived its tagline: Be Sexy. Buy Fair.
Third: The company will contribute 10% of its net income to Peace Tree Africa, which finances sustainable development projects across Africa.
If the company succeeds in raising the $15,000 in funds by August 31st, Smith’s intimate apparel line will be available for purchase online before the holiday season and Cherie Amie will officially become the first fair-trade lingerie company to adopt the Good Returns business model. A model founded by Salah Boukadoum, co-owner of Soap Hope, that invites businesses of all sizes and industries to send their end-of-year profits to qualifying micro-lending nonprofit organizations that provide women with micro-loans and financial literacy training. The profits return to businesses after spending one year in service.
For more information check out http://besexybuyfair.com/ or visit the company’s Facebook at http://www.facebook.com/pages/Cherie-Amie/223289514387893.