Coquette Unveils New Logo

Coquette unveiled its new logo and company branding at last week’s International Lingerie Show in Las Vegas.

Additionally, the company rolled out its newest 2011 Main Collection Catalog to be fully released next month. Coquette also noted that the new logo will be fully integrated with all company operations by 2011.

“We received great reception for our new branding, look, and packaging at this year’s International Lingerie Show,” says the company’s Vice President, Marcus Horea. “I think retailers are ready for something new and updated to introduce this coming year.”

The company was founded in 1979 by Peter and Catherine Horea, a couple from Waterloo, Ontario Canada. “With their sexy designs in production, the Horeas, along with their magenta lip emblazoned logo, made their way south of the border and eventually to the world.”

“Throughout the years the branding of Coquette has gone through many changes. From pink lips to red, from a basic font to a script font, our look as changed but our products remain the highest quality in the industry,” adds Horea. “Now we have moved on to branding ourselves in a completely different and modern light which will attract existing and new customers alike.”

Coquette’s 2011 catalog will be available next month. To order yours, please email:, call: 1-800-668-5477, or visit them at:

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