Curvy Couture Purple Passion

Curvy Couture Purple Passion

“Breathtakingly beautiful, our ultra feminine embroidered collection is perfect for the romantic at heart.”

There’s a blanket of snow covering most of the country right now, but in a few weeks, flower buds start pushing out and upwards and we all start feeling the rush of excitement that only Spring can bring.

Inspired by this floral time of year, the design team at Curvy Couture unveils the latest addition to its True Romance Collection — Purple Passion.

Curvy Couture Purple Passion Mood Board

Curvy Couture will be exhibiting at CURVENY from February 21 – 23, 2016 at Jacob Javits at booth #570.

It’s a beautiful set sharing the collection’s (and brand’s) dedication to high quality, luxurious fabrics, detail and most importantly — passion for embroidery. Curvy Couture cites this handicraft as the collection’s true muse capturing the intricate details found in flowers and bringing them to bra’s surface.

Curvy Couture Purple Passion Love Affair Plunging Balconette side view

Above: Plunging Balconette.

The bra’s namesake color is enhanced by the contrast the embroidery creates in texture and hue and by splashes of extra colors that look more like beautiful watercolor dabs. Purple Passion comes as unlined underwire bra and plunging balconette and there is also a hipster to complete the look. Sizes run from 34 (D-H), 36 – 42 (C-H) for the bras and M, L, XL, XXL and XXXL for the hipster.

Merchandising Advice

This Curvy Couture set demands attention and retailers (both brick-and-mortar and online have a chance to dazzle their customers with the most romantic day of the year approaching.

“This set has beautiful, floral, romantic details and it’s important to highlight that. It’s a perfect set for Valentine’s Day…” notes Joy Menon of MerchandisingEye.com.

Curvy Couture Purple Passion Love Affair Unlined Underwire

Curvy Couture Purple Passion Love Affair Unlined Underwire back Curvy Couture Purple Passion Love Affair Unlined Underwire back crossed

Above: Wear cross-back or classic for increased versatility (C-DD sizes).

“This set has beautiful, floral, romantic details & it’s important to highlight that. It’s a perfect set for Valentine’s…” – Joy Menon, MerchandisingEye.com.

Joy suggests highlighting Purple Passion by placing the set in the center of the store front on a mannequin with any complementing accessories next to it.

Boutique owners can further the impact with with effective lighting, signage and photography for reinforcement. “The possibilities are endless with creativity,” adds Joy.

Curvy Couture Purple Passion Close Up

Close up of the embroidery

Online retailers can also create impact by showcasing the set on a model and exploring lighting effects according to Joy:

“Images from various sides can give the customer a better idea of the fit and detail. A close-up of the embroidery is also essential, as well as a list of features, benefits and sizing. Complementing pieces can be suggested to create the final look. The story behind this romantic set can also be shared. Each piece is different, so the merchandising approach should be tailored to best fit that particular item.”

See Purple Passion at CURVENY

Curvy Couture will be exhibiting at CURVENY from February 21 – 23, 2016 at Jacob Javits at booth #570 where Purple Passion and the new Fantasy Spacer Balconette will be on display.

Save (even more) with Curvy Couture

Curvy Couture encourages customers to sign up for their Customer Rewards Program. New members receive $10 off their first purchase and receive automatic entry for Curvy Couture’s monthly bra give away. Additional benefits include special discounts and promotions throughout the year. Membership is free.

Wholesale Questions?

Summer Rose Orona
summer@curvycouture.com
www.curvycouture.com
See all the Purple Passion Styles: www.curvycouture.com/collections/true-romance/love-affair

About Curvy Couture
Curvy Couture stands out as truly exceptional in the marketplace of American lingerie. Built on a foundation of technology and innovation Curvy Couture is the destination for curvy women searching for fashion, superior quality, comfort and fit. Decades of extensive research and development, expertise and dedication has created a foundation that reinvents you, transforms your shape and posture, makes women look younger, feel confident and sexy.

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