Curvy Couture Sport Launches
Comfort, style and support come together in the new line of plus-sized sports bras from Curvy Couture.
“We’re really trying to end the whole stigma of plus-sized women having to wear two sports bras to the gym,” says Summer Rose, director of digital marketing and ecommerce. “That can end with these bras. We’re excited and the feedback so far has been positive.”
Curvy Couture Sport: Ultimate, Zip and Confident Fit
The collection includes three bras. The Ultimate Fit Underwire Sports bra and the Zip Fit Underwire Sports bra are available this month. The Confident Fit Wire Free Sports bra will be released in July. Each is made from a performance, moisture-wicking fabric and breathable mesh panels.
The Ultimate Fit Underwire sports bra is meant for super high impact activity and features cross-back straps and molded cups with zones compression. It comes in black and heather grey. “Our new breathable stretch mesh helps give her more comfort,” says Rose. “This allows for the bra to lay softly and makes her experience more comfortable.”
The Zip Fit bra is a medium impact sports bra perfect for activities such as hiking and cycling. It comes in dusty blue and black.
“Inside the bra you have two hooks that latch before you zip it up,” says Rose. “This helps to make sure everything is in place and that it goes on more smoothly. She adds that the bra goes on like a vest, rather than having to be pulled over the head and shoulders. “Having it be front closure was a solution we haven’t seen in plus sizes,” she says. “The straps are adjustable in the front, so you don’t have to reach around back to adjust.”