Designer Spotlight: NK iMODE’s Patrice Tremblay

NK iMODE Annabella and Gilda Chemises

“NK iMODE designs are modernized renditions of heritage lingerie styles, mainly made of pure silk fabrics featuring a variety of coveted laces.” – Patrice Tremblay.

Each season at NK iMODE’s studio in Vancouver, Canada, designer Patrice Tremblay and his design team work their creative magic turning sketches, fabric swatches, silk and lace into a luxurious nightwear collection.

For eleven years, Patrice has helped design the brand’s iconic collections that are sold at boutiques around the world. This Fall’s collection is a beautiful ode to Hollywood Glamour which we wrote about earlier this year and we were lucky enough to catch up with Patrice to learn more about the inspiration behind his work and what to expect from NK iMODE in 2017.

Q&A with NK iMODE Designer Patrice Tremblay

NK iMODE's Patrice Tremblay

“Those lacy bits become reality by means of hand-drawn sketches or by skillfully draping a piece of silk and lace applications to a bust form where the essence of our inspiration magically takes shape!”

For some of our readers who might be learning about NK iMODE for the first time, can you tell them a little bit about the brand?

NK iMODE is a Canadian brand of collectible silk nightwear, which came to life in beautiful Vancouver back in 2003.  Our collections of smartly curated styles are globally distributed in the best lingerie boutiques throughout Canada, the United States, and Europe. 

Could give us some insights into your role at NK iMODE? 

For eleven years, supported by a dedicated team of highly skilled lingerie specialists, I have been NK iMODE design director creating seasonal collections of highly collectible silk nightwear.

NK iMODE Gilda Illusion Long Peignoir

What is it about NK iMODE that sets it apart from other intimates and loungewear brands?

One of the reasons NK iMODE sets itself apart from other brands is by focussing part of its collection on developing and promoting its iconic bust-support nightwear. 

I think it’s important for consumers and retailers to know about the quality of materials and craftsmanship that goes into your collections. Could you tell us about your design and manufacturing process?

NK iMODE designs are modernized renditions of heritage lingerie styles, mainly made of pure silk fabrics featuring a variety of coveted laces.  Every season our designs are initiated from our Vancouver studio.  

Those lacy bits become reality by means of hand-drawn sketches or by skillfully draping a piece of silk and lace applications to a bust form where the essence of our inspiration magically takes shape!  Our family factory located in Suzhou is then responsible for giving shape and form to those dreamy pieces of sensuality by following specific technical guidelines.

NK iMODE Bettina Tailored PJ Set and Morgan cradle bust

Can you walk us through the Fall collection? Could you give us insights into the inspiration behind the collection? Why these shapes, fabrics, and colorways?

NK iMODE Fall collection is infused with that “je ne sais quoi” of old Hollywood glamour!  Namely; Gilda, Veronica, Annabella, Bettina including our iconic Morgan feature deep autumn hues of Copper, Plum, Cerise, Shiraz, Glacier Blue, indispensable Black including a stylish Leopard print.

Has there already been a customer/fan favorite? Do you have any personal favorites?

Overall several styles and colors have received thus far very positive response!  Hard to say that I have a personal favorite, it would be like trying to single out a favorite child!

NK iMODE Morgan Lace Crop Top and Cheeky lace

The holidays and Valentine’s Day are quickly approaching, what NK iMODE pieces and collections do you feel are the best fit for these seasons?

Lingerie gift-giving is very personal; we trust one can find throughout our NK iMODE collection something to overjoy the lingerie-lover in their live!  However, no matter the occasion, Bettina luxurious silk pajama set would surely be a cherished gift, Veronica vintage camisole and matching tap pant would become a fan favorite, Gilda glamorous stretch silk chemise should provoke surprising emotions, no doubt unwrapping Annabella lacy slip would spark envy!   

What’s next for you and NK iMODE as 2017 approaches?

A new year brings a new exciting collection!  Keep the pulse on NK iMODE Spring Collection to be the first to discover what has been created for our girl squad of lingerie lovers!

Learn More about NK iMODE

Email the NK iMODE Concierge Team
Diana Alvarez: diana.a@nkimode.com
Lindsay Dober: lindsay.d@nkimode.com

Website: nkimode.com

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NK iMODE’s Digital Transformation: Learn how the brand is adapting to the changing retail and wholesale environment by rolling out two websites — one for consumers and one for their wholesale customers.

NK iMODE Fall 2016 Collection Gallery

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