Empowered By You Panty Launch
Empowered By You is an innovative new brand that manufactures and distributes a unique Brazilian cut thong with patented silicone flocking technology (a process of adhering monofilament textile fibers to an adhesive base to help keep the garment in place) and side-seam fusion. The result of this advanced design work is a panty that appears seamless and acts as a “second skin.”
Designed by former Senior Design Director of Polo Ralph Lauren Blue Label, Hun Kim, the Empowered By You panty lends itself to being the ultimate undergarment for any situation. Silky smooth to the touch on the outside, at first glance this thong appears to be made from the same material as Under Armour sportswear. On the inside however, the material is soft to the touch and reminiscent of fine velour.
With the launch of the brand, Empowered By You has created a bold campaign illustrating situations that traditionally disempower women but that can be turned around to empower them.
Beyond integrating new technologies to create the perfect everyday panty, Empowered By You has also developed a truly inspiring philanthropic business model. $1 from the sale of each panty is donated to the Seven Bar Foundation to provide microfinance loans to women to build or grow their own business, thus empowering them to become self-sufficient. As the company puts it the Empowered By You Panty, “liberates the superhero in all of us.”
The Seven Bar Foundation was founded in 2005 as a means of redirecting the power of the fashion and lingerie industries to create sustainable and autonomous futures for women. Each Empowered By You Panty is sold as a single unit in reusable packaging with an insert with a testimonial from a woman who has been empowered by the foundation.
To find out more visit www.empoweredbyyou.com.