The Giving Bride AW16
“My customers love The Giving Bride pieces I have in the boutique and usually comment they would want to wear a piece out for an evening.” – Kate Springmeyer, French Theft Lingerie.
by Michelle Broomes, Lingerie Journal Editor.
A heart for the beauty and unhindered spirit of the woman is at the core of bridal lingerie brand The Giving Bride. Since 2012, owner and founder of the brand, Maggie Gillette, has endeavoured to show that the true nature of the bride is one of tender generosity.
By purchasing The Giving Bride lingerie, not only is the bride giving herself, adorned in beautiful lingerie, to her partner but she is also contributing financially to charities that support vulnerable women as a part of the purchase price goes to these causes.
To this end, Maggie ensures that she is constantly seducing the bride with pieces that give her a secretly sensuous feeling under her dress on her big day and then transition her for her boudoir encounter. Maggie masterminds a thoughtful curation including briefs, bralettes, garter belt and chemises to woo the tasteful bride. Her modus operandi is to transform French lace, silk and Swarovski crystals into timeless pieces with a modern take.
New to the Giving Bride AW16 collection are loungewear pieces like crop top and yoga style silk pants that offer the bride versatility in her nuptial wardrobe
“I admire The Giving Bride’s fresh take on traditional bridal trousseau pieces,” says lingerie entrepreneur Kate Springmeyer, owner of French Theft Lingerie boutique in California. She particularly likes the brand’s Ashley range with its dramatic garter belt and sparkling finish.
“I also love the robes and capelettes for the opulent look and feel that transitions boudoir to outer wear,” says Kate. “My customers love The Giving Bride pieces I have in the boutique and usually comment they would want to wear a piece out for an evening.”
The Giving Bride AW16 Capelette.
“I showed a few pieces from the collection at a Bridal Fair and people fell for the soft colors and quality workmanship [and] especially for the price point.”
And ever the visionary, Maggie is determined to catapult The Giving Bride into the realm of lifestyle brand. The Giving Bride AW16 collection is infused with loungewear pieces like crop top and yoga style silk pants that offer the bride versatility in her nuptial wardrobe. Maggie tells TLJ in her own words why she has decided to move in this direction, giving hints and tips as to how the bride can use this updated range for maximum impact.
Q&A with Designer Maggie Gillette of The Giving Bride
Maggie showing Giving Bride AW16 pieces to TLJ’s Luis Paredes at CURVENY. Photo by Jan Klier.
“As far as ready-to-wear, well if you saw me at Curve you know I think quite a few of the pieces work wonderfully for ready-to-wear — I wore a different piece every day!”
Maggie could you give us some insights into why you’re adding loungewear pieces to the Giving Bride Collection? Could you give us an overview of some of these new pieces?
Absolutely! I think the main reason that I decided to introduce more loungewear is that it really fits with the way that women live today. It’s my take on the athleisure trend that has been going on the last few years – I like to call it “luxe lounge.” It’s an elevated version of that casual lifestyle. I also think that it fits well in my bridal niche because it really works well for honeymoon. Who wouldn’t want to lounge post wedding in some silk pants?
“Who wouldn’t want to lounge post wedding in some silk pants?”
We added several new loungewear pieces to the collection: the new silk lounge pants and matching crop top. I thought that the crop top has become such a great trend piece that really transcends lingerie and makes for great outerwear so I wanted to include that.
I was also looking for a really chic and elevated PJ pant that could go from lounge to out (outerwear) and I really couldn’t find anything like that so I decided to design it myself.
We brought back our classic romper- the Rachel Romper, as well as adding new colors to our favorite cami and tap shorts.
How versatile are the new styles for anyone that wants to incorporate them into RTW? Would you have any recommendations for retailers on how they could effectively merchandise these new pieces?
I think the new styles are really versatile, that was one of the things I thought about when I was making them. Since they all have the same fabrics the sets can be mixed and matched. In fact, even some of the “sets” were mixed and matched for our photo shoot just to show how easily you can make the pieces work for different customers.
Feature: “Ethical manufacturing is also one of the core values of our brand,” says Maggie Gillette. Discover how the Giving Bride’s bridal lingerie collection comes together with the help of Manufacture New York in our special feature on the Giving Bride Quality.
As far as ready-to-wear, well if you saw me at Curve you know I think quite a few of the pieces work wonderfully for ready-to-wear — I wore a different piece every day! The crop top looked great with a high-waisted skirt; I paired a cami with black jeans and a jacket, and I wore the silk pants with a cashmere sweater. I could come up with plenty more outfit ideas!
“I was reading trend reports the other day and one of the top trends for 2017 brides is capes, so I feel like it’s an excellent piece to round out a bridal lingerie collection.” – Maggie Gillette.
The Giving Bride’s cape drew a lot of visitors to your booth [at Curve] and we saw more than a few buyers do a double take. This is really a stand-out piece that retailers could leverage to bring customers into their doors. What possibilities do you see for the cape for both your retail and end customers?
It’s for sure a showpiece that would stop people walking past a shop window. I think that the cape could be an incredible luxury boudoir shoot piece but I also think that it works equally well as a piece to wear down the aisle or to a black tie event. I was reading trend reports the other day and one of the top trends for 2017 brides is capes, so I feel like it’s an excellent piece to round out a bridal lingerie collection.