Hesper Fox London SS17 Collection

Hesper Fox London SS17 Collection

Hesper fox embraces the grace and ethereal freedom of our feathered friends and expresses these characteristics in their designs.

by Michelle Broomes, Lingerie Journal Editor.

With brands like Nui Ami, Vanilla Day & Night, Maison du Soir and Maison de Papillon pushing the boundaries between nightwear and daytime apparel, the trend towards transitional lounge and sleep wear looks set to accelerate.

London-based brand Hesper Fox has recently joined the chase but has already dug out a niche for itself in the loungewear market, having been spotted in publications like Brides, POLO magazine and You & Your Wedding.

Hesper Fox London SS17 Collection

Hesper Fox is the brand that promises to upgrade your downtime with deluxe sophisticated lounge pieces made in Europe from decadent silk charmeuse. Brand director, Kristi Edwards, has made it her mission to take the wearer from bed, to sofa, to poolside and even to a business meeting with little to no effort whilst being enveloped in the most delicious of fabrics – silk- that has been transformed into on trend but timeless shapes.

Offering boyfriend sleep shirts, floaty camisoles, flirty shorts, blissful box-cut tops, romantic robes and fluid trousers, Hesper Fox is firmly built on a love of colour and print, evident in its debut collections, Carnival and Zephyr.

Hesper Fox London SS17 Collection

SS17 sees the brand take to the skies with an avian-influenced assortment entitled “The Feathers Collection”. Hesper fox embraces the grace and ethereal freedom of our feathered friends and expresses these characteristics in designs featuring artful poses of birds in flight and stylized feather motif. The collection is balanced with traditional monochromatic hues.

New shapes add to the collections and include resort pieces like silk cotton kaftan and cotton poplin dress which speak of a romantic beachside tale. A crisp white cutwork cotton poplin shirt is sure to escort the wearer from sunrise to sunset paired with the perfect bottoms and accessories.

Hesper Fox London SS17 Collection

Perfectly tailored pyjama suits look designed more for business than lounging and are a wonderful base to the sleep element of the collection. And the exquisitely elegant Aurora silk nightdress, with its endearing flow, is back in the beautiful classics of Black and White. The Hesper Fox must-have cami will certainly fly off the shelves in the new avian prints and could ideally be that go-to piece in a summer wardrobe.

Yet again, the multifaceted nature of the collection makes for uncomplicated mix and match presenting a versatile array of transitional attire that offers a solution at each session of the day.

Once more, that eye for detail, creative use of print and colour and flawless flattering shapes will assuredly make the Hesper Fox brand take flight with the mysterious ease of a winged creature heading towards the skies.

Hesper Fox London SS17 Collection

And for more information on Hesper Fox London
Contact: kristi@hesperfox.com
Website: hesperfox.com

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