ILS Summer 2015 Snapshot
In just a few weeks, the TLJ team heads to sunny Las Vegas to cover the International Lingerie Show (ILS). But before we head out, we wanted to give our readers a snapshot of the show, details about specials for buyers attending and a few links to exhibitors.
This edition of the ILS show runs from August 31 – Sept 2, 2015 (Mon, Tue and Wed) at the Rio Hotel in Las Vegas. Show hours are Monday 9am – 5:30pm; Tuesday 9am – 5:30pm and Wednesday form 9am to 3pm. ILS’ Michael Moriera noted that attendance to the show has grown noting that the last Spring show had more visitors than 2014.
The ILS Fashion Show (pictured above) is held on Monday evening as the trade show closes for the day. Refreshments start at 5:30pm and the Fashion Show starts at 6:15pm. Only registered buyers and vendors may attend.
Michael noted that the ILS show is cost effective for buyers with a great deal for their stay at the Rio, free breakfast and lunch along with show specials from exhibitors.
If you’ve been on the fence about the attending the show this summer because of hotel fees, the time is now to book — buyers staying at the Rio for three nights get to do so for only $59 a night…and get Tuesday night for free.
“Book before July 31, 2015 send us your pre-registration and hotel confirmation number and we will pay for your Tuesday night at the RIO. Your reservation must be made through our website or by referring to our group ID when calling.” said Michael.
The show also provides several tools for its exhibitors to help reach out to buyers including a mailing list and free postcards to mail out. ILS is also active on social media engaging with both buyers and brands helping connect both groups.
Above: ILS is also a great show to explore the huge variety of Pleasure Product manufacturers like CRAVE.
While Michael noted attendance did improve, he didn’t mince words about the current state of the economy. “Buyers have more financial constraints in today’s market, but those brands that reach out and offer promotions or just their time to buyers have been more successful.”
Stay tuned in the coming weeks as the Lingerie Journal and the Business of Pleasure spotlights more brands and ILS developments before the show and we’ll see everyone in Las Vegas!
Learn more about ILS
If you would like information on exhibiting with ILS, please contact the trade show organizers, Speciality Trade Shows at 305.663.6635 or firstname.lastname@example.org.
ILS April 2015 Recap
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