Impish Lee Website Launch
“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process,” – Noelle Lee Ventresca, founder of Impish Lee.
Impish Lee, a sister-owned, NY-made, customizable lingerie brand, launched impishlee.com earlier this month, enabling users to design their own lingerie and loungewear, have it made-to-order to their specifications and shipped within 2-3 weeks worldwide. To help kick off the web launch, Noelle and Kali Ventresca are celebrating at the Love Shack in Brooklyn, NY.
Originally founded on Etsy in 2013, Impish Lee is now leaping into the global market and the mass customization and tech world with their easy-to-use design tool, enabling customer visualization of the end product. Designed by Combeenation, the customizer software has already been presented at the 2015 World Conference on Mass Customization, Personalization and Co-Creation in Montreal, and will be available for use by the public on November 6, 2015.
With 30 unique lingerie and loungewear designs, and over 60 assorted fabrics, Impish Lee provides trillions of possibilities available in an increasing range of sizes starting with lounge sizes 0-24 and bra sizes 28A-40J. With attention to high-end design and superior comfort, Impish Lee will appeal to the contemporary woman interested in her own individuality and driven by her unique aesthetic.
“We believe that since our customers know themselves better than we do, it is imperative to include them in the design process,” said Noelle Lee Ventresca, founder of Impish Lee. “By having a flexible and customizable platform, we can provide garments that reflect our customers individuality and fit perfectly too.”
The initial collection focuses on intimate apparel for women including a range of bra designs, from soft bralettes to full coverage underwire bras, as well as underwear and loungewear including tops, slips, robes, jumpers, playsuit, tap short, and lounge pant. All designs utilize soft stretch fabrics including stretch velvets, mesh, and lace, as well as a collection of limited, novelty fabrics and prints.
In addition to providing interactive shopping experience and a quality custom product, Impish Lee is also focused on maintaining a positive social impact by keeping the manufacturing of all products in the U.S., cutting down on waste and excess, and giving back to the local community. By selling returned orders on a separate, secondary site, Impish Lee has partnered with the Robin Hood Foundation — working to eradicate poverty in NYC — and will donate 100% of the profits of those sales.
Impish Lee brings a new and entirely fresh twist on intimates by promoting an empowered woman who knows how she wants to look and feel, and is ready to be a part of the creation of her own wears.