Inspire Psyche Terry Teams with the Curvy Fashionista for Photoshoot
“Marie Denee is a beautiful woman and she embodies what we believe in…” – Psyche Terry.
On her blog, Denee expressed an initial hesitation towards the idea of posing in lingerie, but embraced the opportunity and was pleasantly surprised with the results.
“I needed to do this for myself, to face this and to show myself I could,” she writes in her post on January 9. “Even before I saw my pictures, I felt sexy, confident, bold, silly, and playful. All at once. Add to the fact that the lingerie was comfortable and sensual? Listen! What a better way to start my new year, than with a campaign that literally threw me out of my comfort zone, into a new place of self-exploration and confidence.”
Chief inspiration officer, Psyche Terry, says the post received some of the highest views and comments The Curvy Fashionista has recorded to date. “I think that’s because a lot of women were able to open up and respond to the fact that she took a risk and put herself out there,” she says. “She went after this goal of posing in lingerie.”
Terry initially reached out to Denee to do the shoot because she wanted to showcase the collection with women who truly embodied the brand. Inspire Psyche Terry is an inclusive lingerie collection. It touts a unique design process in which styles are designed for a size 20 and then scaled down all the way to a size four. “Inspire Psyche Terry is all about innovation and fit and emotional engagement with the customer,” Terry says. “It’s really engaged around the woman’s body and how gorgeous her features are at every stage.”
“Marie is a beautiful woman and she embodies what we believe in,” she continues. “We believe in entrepreneurs, this millennial generation that goes through the process and gets what they deserve, what makes their heart tick.”
In her post, Denee shares a similar view of the collection and its creator. “For me, having sat with and chatted up Psyche on more than one occasion, you can hear and see her passion to bring fashionable, functional, and accessible lingerie options to women,” she writes. “For her, it is more than just a lingerie line, it is reaching deeper, below the surface and celebrating the essence of who we are. Which, interestingly, is what I had the chance to do for myself, with this campaign.”
Due to the success of the blog post, Inspire Psyche Terry also ran an online contest urging women to post photos in their lingerie. “They tagged photos to @InspirePsyche and we picked a winner for the babydoll Marie posed in,” says Terry.
Terry says that they have received a flood of interest from other online influencers wanting to pose in the collection. “Other people want that romantic feeling she gave off in those photos,” she says. Future plans for the company do include working with more online influencers for an online television show called, “Lingerie Confessions”. For this project, Terry and her husband will work with a woman to give her a lingerie makeover.