Knicker Luxe Spotlight

Knicker Luxe Spotlight

“I wanted to create something that was inclusive and inspirational and that promoted my genuine belief that the best version of ourselves is found when we honour our true self, whoever she is.” Sophie Higgins, Knicker Luxe.

Can a pair of knickers change a life? Sophie Higgins, founder of Knicker Luxe, thinks so. She passionately believes that with the right kind of support women can be their best self, their true self.

And helping make that belief a reality is Sophie’s luxurious collection, Knicker Luxe which offers a dedicated cotton underwear range for women.

“But not just any cotton – a premium Pima cotton, lightweight and luxurious,” explains Sophie.

Pieces have sensuous, tactile details and are flirty and seductive. In just two weeks, buyers have a chance to see Knicker Luxe in person at CURVENY (booth #345). To give our readers a preview of what’s to come, we sat down with Sophie for this intimate Q&A to learn more about Knicker Luxe.

Q&A with Sophie Higgins, founder of Knicker Luxe

Knicker Luxe Sophie Higgins

Sophie, we’d love to know what was the spark that inspired you to create Knicker Luxe?

I had been working in retail and underwear for a number of years before I created Knicker Luxe and it really was an instinctive response to something that I felt was missing in the market. I didn’t want to create just another underwear brand…I wanted to create something that was inclusive and inspirational and that promoted my genuine belief that the best version of ourselves is found when we honour our true self, whoever she is.

What’s the significance of the names of each style? Are the names rooted in someone you know/knew?

At Knicker Luxe we’re women who celebrate women and our cotton knickers are our girls and with this in mind, we wanted to give each style a name to reflect the personality we felt they embodied. They’re not named after women I know – yet! – but I have had a few requests so we’ll see!

Knicker Luxe Spotlight

“My hope is for women to really engage with the Knicker Luxe brand and the idea that celebrating and owning your individuality is one of the most powerful things we can do for ourselves.”

Could you tell us a little bit about the materials used in the Knicker Luxe collection? Why was it important for you to use these materials for your brand?

We know, as women, that we naturally gravitate towards natural fibres. Cotton is comfortable, it breathes, it’s easy to wear but it also has a reputation for being basic and boring! We wanted to challenge some of those assumptions while revamping what cotton can be and so our luxury Pima cotton is key to our innovation in the market. We love creating cotton lingerie collections that manage to be modern and pretty while still respecting that everyday love for cotton that we all have.

Knicker Luxe

Knicker Luxe has a very distinct aesthetic and style that’s a treat on the eyes and wonderful to the touch. Could you tell us a little bit about the lace pattern seen on a lot of the pieces? Is there a name for this pattern? What inspired the pattern?

Thank you! Our lace is really as important to us as our cotton and its pattern reflects the core aesthetics of the Knicker Luxe brand. We believe in the importance of individuality and so wanted to offer something different to a floral lace. Our pattern is a really confident, modern and beautiful expression of this. Also, from a purely functional perspective, having a consistent lace pattern across the styles makes the collection visually cohesive and it allows you to mix and match across styles and colours.

Knicker Luxe Spotlight
“Live your Luxe” – How do you hope fans of your brand will live out this statement?

My hope is for women to really engage with the Knicker Luxe brand and the idea that celebrating and owning your individuality is one of the most powerful things we can do for ourselves. And really, it’s about feeling good in your Knicker Luxe knickers and getting on with being you.

We first met at CURVENY, could you tell us about any new developments for Knicker Luxe since then? What new boutiques are you now available in here in the USA and worldwide?

We’ve had a busy few months since the last CURVENY. We’re really excited to be bringing our next collection, the Kismet Collection, to the show, which features our first ever, custom-designed, print. Since the last show, we’ve picked up several new stockists, both online and boutiques, which we’ve been really pleased with and we’re looking forward to meeting with new buyers this time around. We’re confident the Kismet Collection will really resonant and we can’t wait!

Wholesale Questions?

Contact: Sophie Higgins
Email: sophie@knickerluxe.com
Website: www.knickerluxe.com

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