Let’s Get Skintimate Intimate Affair Trunk Show in NYC
Intimate Apparel resource site BraLaMode.com and the first and only truly hypoallergenic beauty store in the U.S., VMV Hypoallergenics, are co-hosting “Let’s Get Skintimate” Intimate Affair Trunk Show featuring Dirty Dolls Lingerie and Campbell & Kate Classic Shirts on Friday, April 13, 2012 at the VMV Hypoallergenics boutique located at 868 Broadway between 17th and 18th Streets, Union Square, NYC (ph. 212.217.2762.)
The in-store Intimate Affair will feature the latest intimate apparel designs from the acclaimed, NY-based lingerie brand Dirty Dolls Lingerie and the iconic button-front white shirts from the NY-based clothing company, Campbell & Kate. Merchandise from the two brands will be available for purchase at up to 80% off the original retail prices.
The event is being held from 2pm – 8pm on April 13th in the upscale VMV Hypoallergenics boutique and spa where free makeovers will be offered while guests enjoy champagne and other treats such as cheese & crackers, fruit and chocolates. In addition, free samples will be provided, VIP VMV gift bags will be distributed and all guests can expect a free gift with purchase courtesy of VMV (valued at over $30.)
Inspired by the vintage under-things worn by the starlets of Hollywood’s Golden Age, Dirty Dolls Lingerie is bringing glamour back into the everyday. This line of beautiful underpinnings caters to women who wear hard-to-find sizes. The bra range starts at a 28C and goes up to a G cup. The full collection includes body shapers, panties, tap pants, and garter belts—all which look and feel fabulously sexy under any outfit.
Campbell & Kate ships iconic white shirts across the globe to women who wear a bra cup size D-H and dress size 2-16. In perfecting the classic white shirt, the company has paid painstaking attention to the issues that matter to the woman with a large bust, including proportionate sizing between the bust, waist and shoulders, and gap-free closure at the bust. The classic white shirt is the first of the line to launch with other colors to follow in Fall 2012.
Guests are encouraged to RSVP for the festive, in-store shopping event at: www.letsgetskintimate.eventbrite.com
About Moira Nelson and Bra La Mode:
Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource for professionals in the Lingerie industry and related fields. Bra La Mode takes an Intimate look inside Intimates by hosting unique intimate apparel events and features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.
About VMV Hypoallergenics:
Created in 1979 by renowned dermatologist-dermatopathologist, Dr. Vermen Verallo-Rowell, VMV Hypoallergenics has a remarkable track record of excellence and innovation. VMV has a proprietary, one-of-a-kind rating system for hypoallergenicity, which works like the “SPF” system but for hypoallergenicity. All VMV product claims are supported by evidence-based clinical studies – including randomized, double-blind, in vitro and in vivo studies – many of which have appeared in dermatological publications, and VMV patch tests every product, as well as every ingredient and raw material used in its formulations. The company’s reputation and results have made VMV a safe product alternative in CAMP, the Contact Allergen Management Program of the American Contact Dermatitis Society.
VMV offers an allergen-free lifestyle with products spanning from skin care and makeup to cosmeceuticals and laundry detergent. The flagship boutique in Union Square offers complete product range plus clinically-sound spa treatments including facials, body wraps and massages.