Lou Lingerie AW16 Collection
Lou Lingerie breaths new life into the idea of tweed and traditional woven patterns for its cornerstone AW16 line. The result is an eye-catching and energetic lingerie set named after the familiar fabric.
Tweed’s pattern of colorful, embroidered rectangles dance and overlap across a field of Midnight blue. It’s reminiscent of birds taking flight across an evening sky or a school of shimmering fish dashing through the ocean.
Along the edges, a charming and modern geometric pattern hugs and highlights curves. It’s a beautiful line honoring Lou Lingerie’s creativity, aesthetics and 70 year history.
Above and top: Lou Lingerie AW16 Tweed.
“It is almost like ‘celebration confetti’ in vibrant colors on a microfiber in LOU blue,” said the brand’s US Sales Director, Krista Tonra. “You will always find something in blue in every season for LOU, as this has been a signature of the brand.”
The rest of the AW16 is equally impressive and includes seven other distinct lines: Graphic Garden, Arabesque, Oxygene, Charme Latin, Piccadilly, Light Sensation and Eden de Lou.
Above: Lou Lingerie AW16 Picadilly.
“This season’s collection is both fashionable and sensual. All LOU’s technical corsetry expertise is conveyed in traditional tulle and lace, in a range of expressive, refined colours,” said the brand of the entire AW16 collection. “The shades in this collection are absolutely chic, but also fun! LOU is celebrating its 70th birthday this season, a perfect opportunity to rediscover LOU!”
Above: Lou Lingerie AW16 Oxygene.
If you feel like there’s something more than just eye catching about the brand, you’re not alone. Krista notes that visitors to CURVE in New York and Las Vegas were enamored by the brand’s offerings and quality.
“LOU has a different approach to French lingerie. We are a bit more edgy/modern is our aesthetic, and this makes us stand out from the other French brands in the US market,” explains Krista. “We merchandise well with the other beautiful French brands while offering a different look to the consumer who has the appreciation for gorgeous French intimate apparel. Retailers who focus on carrying European brands like that we are different.”
Questions about Lou Lingerie AW16?
Contact: Krista Tonra
Lou Lingerie AW16 Collection
Editor’s Note: collection descriptions provided by Lou Lingerie.
This semi-opaque line has fl oral, ultra-modern graphics. Stretch jacquard tulle with an opaque, light mesh, feels like a second skin. Ultra-fine finish on the bottom edge, so that it’s invisible under your clothes.
ASSUMED SENSUALITYThis decisively seductive line has a suggestive transparency. Embroidered voile with stylized graphic Baroque print and ultralight microfibre provides optimum comfort. Clean-cut finishes and extra-fl at top-stitching ensure total invisibility under clothes. The glamorous mesh-effect carries through both the centre front and wings for optimum eye-appeal. Note: full-cup shape, new icon for LOU.
The Oxygène de LOU line continues to infuse fantasy and lightness into the collection. Its ultra-thin certified Lycra Beauty® Smoothing Effect technical tulle supports, enhances and smooths the body. The distinguished stretch trim on the bottoms ensures invisibility. The refinement of the tapered lace with a “handmade” look and feel highlights on-trend shapes in fresh, fashionable prints.
This highly seductive, ultra-couture range is a must! Couture effect embroidered tulle, with fine, light, ultra-refi ned graphic tulle. The lacing effect at the centre adds glamour and sensuality, with satin finish straps.
The Piccadilly line, a LOU icon, features French-made Calais lace is combined with a two-way stretch woven fabric, also of French manufacture. Premium, comfortable materials which sculpt flattering shapes, for everyday or seductive wear, as the mood strikes. Note: a violet shade for this season, which intensifies and enhances the charm of this range.
The Light Sensation line ensures invisibility, functionality and elegance, with great success, up to cup size F. Its second-skin feel microfibre supports, shapes and smooths the silhouette discreetly, in a range of neutral tones. The multi-position straps can be adjusted on the inside top edge of the cup thanks to an exclusive ultra-discreet system which can be adapted to suit all desires: bustier, bare back, cut-away armholes, off the shoulder, etc. On the bottoms, the laser cut trim guarantees the invisibility of seamless pieces. Highlighted with a subtle iridescent trim, the shapes are effortless, timeless and easy to wear.
Eden de Lou
Exceptional comfort and support up to a G cup for this new staple of the LOU collection. Ultra-comfort, softness and high quality mesh, mostly made of Supima Cotton, with embroidered tulle maxi-net effect.
This must-have anniversary line is both charming and functional and reflects LOU’s embroidery culture. Graphic, chic embroidery, with semi-satin microfibre, for everyday softness and comfort. Smooth finish, invisible under clothes. Feminine jewel bow on this essential.
Wholesale Questions about Lou Lingerie AW16?
Contact: Krista Tonra