NK iMODE’s Bust Support Features Explained

NK iMODE SS17 Collection Morgan Bust Support Chemise in Violet

It’s easy to romanticize lingerie and loungewear. Who doesn’t dream about exotic locations, decadent fabrics and daring designs? It’s certainly more romantic than our go-to image of any delicate that can be described as “supportive.”

So, can we have wonderfully engineered delicates that streamline our silhouettes and give us the confidence to wear nightwear to the breakfast table in broad daylight?

The silk experts at NK iMODE say, “YES!”

Since 2003, this brand has prioritized support and fashion with three levels of support built into their luxurious collections: Maximum, Moderate and Natural.

The results are pieces that women around the world enjoy effortlessly and that sell out at boutiques like Top Drawer Lingerie in Texas. Today, NK iMODE’s Concierge Team guides us through NK iMODE’s Bust Support Levels, and how and why they work.

NK iMODE’s Bust Support Levels

Maximum

NK iMODE Morgan Iconic Bust Support Violet

Above: Morgan Iconic Bust-Support Chemise in Violet.

NK iMODE’s Concierge Team notes that garments with this level of support help the wearer keep calm and defy gravity. That’s thanks to the brand’s iconic bust-support elastane-lace bodice. The bodice comes with an added touch: it’s lined with gossamer elastane-mesh. These pieces provide maximum support with maximum comfort by using softly-brushed-elastics contouring the neckline, the armholes and along the back lace inset as well as under the bust.

Moderate

NK iMODE Annabella Miss-Behave Chemise in Cerise

Above: Annabella Miss-Behave Chemise in Cerise.

NK iMODE pieces with this level offer mild-support gently highlighted by using softly-brushed-elastic contouring meant for relaxed comfort.

Natural

Charade Gossamer Long Gown in Shell

Above: Charade Gossamer Long Gown in Shell features a Natural Bust Support Level.

As the name implies, “Natural” does not feature built-in bust support and is the perfect choice for someone that wants to feel carefree in their garments

Petites can also benefit from NK iMODE’s bust-supportive sleepwear says NK iMODE’s Concierge Team. Their sleepwear helps the wearer avoid the morning after “wardrobe malfunction” by staying in place and providing natural support.

a Retailer’s Perspective

One retailer that has found great success with NK iMODE’s sleepwear is Top Drawer Lingerie of Houston, Texas. It is a noted bra-fitting boutique and works often with bigger bust sizes.

Hickam explains, “Our most popular selling bra sizes are 32-36 E and F, so our customers need the extra bust support. We find the NK iMODE Morgan gowns, chemises and camis are very supportive up to an F cup,” say’s Dow Hickam. “The Morgan line is a must for any bra fitting boutique looking to add a line supportive sleepwear to their inventory!”

NK iMODE Victoire Balconet Babe Chemise in Shell

Above: Victoire Balconet Babe Chemise in Shell features a Maximum Bust Support level.

“Not only do customers love the luxurious silks and classic designs that NK iMODE offers, but they also love the styles that offer bust support” – Dow Hickam.

Dow credits Morgan’s popularity to the line’s many different core colors and fashion shades, and its silk and vintage lace construction. The incredibly supportive lace cups that offer exceptional bust support are huge selling points as well.

In fact, the boutique sells the NK iMODE Morgan chemise so well that they have it on automatic replenishment.

Top Drawer Lingerie originally brought the Canadian-based brand to their shop because they were looking for a good quality, but a reasonably priced line of silk sleepwear. “We found that and much more in NK iMODE!” said Hickam.

LBS “Sybil” Handkerchief Slip in Black

Above: LBS “Sybil” Handkerchief Slip in Black features a Moderate Bust Support level.

“A modern twist on the traditional little black dress.”

The success of the Morgan line come as no surprise for NK iMODE’s Concierge Team. They explain, it’s a great style “…that flies out the door” as “every client needs an easy choice to pull out of her lingerie drawer to deliver support for everyday use”.

Silk Suggestions

NK iMODE’s Concierge Team also suggests the moderate bust support of the Lolita chemise collection with its “flirty hemlines and dramatic lace necklines” to tempt customers new to the NK iMODE brand.

NK iMODE Corazon Slip Du Jour in Lemon

Above: Corazon Slip Du Jour in Lemon features a Natural Bust Support level.

Finally, NK iMODE’s Concierge Team recommends the colorful and bright Corazon Slip Du Jour for retailers interested in bringing in the brand to their store. Customers will feel “…carefree and beautiful” in the natural-bust support of this chemise, which has a thoughtful extra-layer of silk at the bust area.

NK iMODE is a creator of beautiful intimates. These dream-worthy delicates are created with the customer in mind to provide a heavenly night of sleep. You’ll feel supported and stylish in NK iMODE nightwear, no matter what your bust size.

Learn more

To find out more information about NK iMODE, please visit their website or contact their Concierge Team:

Diana Alvarez: diana.a@nkimode.com
Lindsay Dober: lindsay.d@nkimode.com


NK iMODE Morgan Lace Spaghetti Chemise in Crystal Blue Related
Feature:
You just spent a few hundred dollars on a silk nightgown and now you’re wondering, “How in the world am I going to take care of this?” The experts at NK iMODE want you to know that caring for their silk creations isn’t hard. They’ve put together a few stress-free tips on How to Care for Silk Lingerie HERE.


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