by Michelle Broomes
What could be better than shopping for the finest in underwear brands whilst, at the same time, reading about exciting products, updates and events in the industry?
Imagine leisurely perusing enthralling fashion, beauty and travel editorials on a gorgeous website dedicated to lingerie and then with the click of a mouse on a neighbouring tab, being presented with the possibility of buying these exquisite lingerie brands from the comfort of home. This is the amazing cyber platform offered to lingerie lovers by intimates retailer OuiHours.
OuiHours is the first shoppable online fashion magazine devoted entirely to lingerie, giving both women and men the opportunity to feel that they have travelled around the world (albeit virtually) on location with top notch photographers, shopping the best in global brands within minutes. To this end, this online lingerie lifestyle destination boasts a highly curated, one of a kind lingerie collection made up of the cream in international lingerie fashion, something that has earned OuiHours appearances in GQ, Vogue and Brides.com, among others.
And the talent behind the OuiHours enterprise is impeccable, seeing co-founder Marc Balet, who was already an expert in both editorial and intimates arenas, amalgamate his creativity, passion and professional energy with that of Harvard graduate Alex Dulac and fashion and beauty guru and philanthropist Bonnie Pressman. Together this talented threesome has erected a stage to showcase that lingerie is more than just a bra hidden away underneath a top, but that it is a way of life, an expression of beauty and attitude, a statement of identity and of course, a muse of which we must never tire.
But just be aware that you could find yourself up into the wee hours of the night enjoying yourself on the OuiHours website.
A look at OuiHours
Store’s Philosophy / Mission
We offer women (and men) a unique platform to discover the ever-expanding world of intimates. Now you can shop and select from highly curated, one of a kind collections that include the most exquisite global brands. Our innovative magazine covers fashion, beauty, travel, premier labels, and exclusive interviews with today’s most intriguing women – with images shot by top photographers.
Store’s Customer Service Philosophy
A Luxury Lingerie Boutique with an Editorial component. We bring unique and high quality brands from all over the world.
We offer our customers a highly curated boutique, with a dedicated arrange of lingerie, gifts and sensual accessories. shoppable stories. Our vision is to empower woman through lingerie that is sophisticated and beautiful.
Above: the Giving Bride on OuiHours.
Store’s Social Media Approach
We intent to approach millennial customers and offer them a new venue to collect, curate and shop the very best lingerie and sensual gifts. Our Social Media is a reflection of our lifestyle. Girls having fun and having a good time in the wee hours whether alone or in company.
To the soon to be brides, we offer the very first lingerie registry, with customizable profile. Another space for the bride to be to choose and be gifted her favorite lingerie for that very special occasion.
We have been featured in multiple publications including: Brides.com, Vogue, GQ, Refinery29, InsideHook Oprah Magazine and many others.
List of Brands at OuiHours
DIRTY DOLLS LINGERIE
EMPOWERED BY YOU
EYE OF LOVE
HEIDI KLUM INTIMATES
JUANA DE ARCO
LES JUPONS DE TESS
LUZ DE LA RIVA
MAISON DE PAPILLON
NINA AND THE WOLF
SHERRY ET CIE
THE GIVING BRIDE