Parfait Included in Livi Rae Lingerie’s Viral, Body-Positive Bra Campaign
Size-inclusive lingerie brand Parfait was included in the viral, body-positive bra campaign making waves from Georgia-based retailer Livi Rae Lingerie, aptly titled #noshamelivirae.
Released last month, the in-store advertising campaign celebrates diversity by featuring a number of women in the shop’s lingerie, all of varying ethnicities, ages, abilities and body shapes and sizes. LiviRae Lingerie’s ambassadors range from African-American model Tisa Edge to Stacey Shortley, a wheelchair-bound model with Multiple Sclerosis, to plus-size models Marie Layne and Bubble Bordeaux. While no boundary-pushing campaign can escape a bout of controversy, Parfait couldn’t be more honored to be included and applauds Livi Rae for taking this bold step forward towards inclusivity in lingerie presentation and marketing.
Above: Livi Rae Owners Cynthia Decker and Molly Hopkins.
Wearing Parfait’s best-selling Charlotte Padded Bra and High Waist Brief set in Bronze, Livi Rae Lingerie ambassador Tisa Edge says, “A career in plus size modeling chose me, because Lord knows society didn’t! Ain’t nothing wrong with me, beauty comes in all forms!”
“We are pleased to hear that more and more lingerie brands and retailers are supporting body positivity,” says Marketing Manager Kristoffer Cardona. “In today’s landscape, it’s so important for women to not just know but to see that all bodies should, and are, being celebrated!”
Parfait’s inclusion in Livi Rae’s campaign comes hot on the heels of the brand’s recent push towards female empowerment and body positivity, seen throughout ongoing marketing activities as well as the launch of an in-house blog focusing on inspiring and inclusive content. The Parfait blog features 15-20 original posts each month from a team of talented contributing writers, housing feel-good content categories ranging from bras and lingerie to health and beauty, style to travel, money to smart living.
All content is underscored by Parfait’s core mission to inspire, educate and engage today’s no-limits woman through female empowering, body-positive messaging. Committed to realistic expectations when it comes to body shape and size, the blog’s imagery aligns with Parfait’s size-inclusive social media channels such as @ParfaitOfficial Instagram, recognizing women from petite to curvy.
The brand says it looks forward to further campaigns, content and collaborations supporting the brand’s mission of inclusivity, positivity and empowerment.
Questions about Parfait?
Dedicated to superior fit and innovative styling, Parfait’s size-inclusive collections are designed in both fit and silhouette to elegantly embrace and enhance the body, from petite to full figure. Styles range from bra and brief sets to bustiers and best-selling babydolls, available in sizing from 28-44 bands, A-K cups, and XS-4XL bottoms. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her bras and lingerie and wishes for stylish, comfortable, quality pieces at an accessible price point. Now women can easily add confidence and style to their lingerie wardrobe just by whipping up a little bit of “Parfait!”