Seven ‘til Midnight 2017 Holiday collection
“This collection will make you feel like you can conquer the world – in and out of the bedroom”
by Michelle Broomes, Lingerie Journal Editor.
It’s a brand that always raising the bar for what’s uber sexy in the industry and once again Seven ‘til Midnight shows why it’s the go-to brand for seductive boudoir lingerie and sexy dressing up solutions.
And because it’s never too early to talk about the Holidays, Seven ‘til Midnight is set to launch its 2017 Holiday collection this September at the ILS in Vegas. The collection is full on raunchy and romantically regal.
“Inspired by the luxurious and royal appeals of Marie Antoinette, combined with the carefree sultry looks of Bridgette Bardot, Seven ‘til Midnight’s 2017 Holiday Collection is made for a queen,” says Seven ‘til Midnight’s Lisa Linh.
Fabrics are lush, colours divine and finishings sparkly in this 2017 collection which is designed to a luxury standard but without the designer price tag, with prices expected to range, astonishingly, below $40.
“This collection will make you feel like you can conquer the world – in and out of the bedroom,” says Lisa. “We’ve added in velvet and lace silhouettes to glam up the night with a touch of risqué reds and shades of pinks.”
Caging, keyholes, laces ups and peek-a-boo techniques render the collection exponentially seductive and sensuous whilst rhinestones and sparkles speak of queenly crown jewels. It’s everything a girl could want in her stocking for the Holidays (or even before!).
To raise the hype around the 2017 Holiday collection, Seven ‘til Midnight has scheduled a preview this month at its HQ for influential models and bloggers to gain first-hand knowledge of what’s on offer through an exclusive brunch prepared by a celebrity chef.
Baby Got Curves, the plus size offering of Seven ‘til Midnight, will also imbibe the “spirit of regina” seeing additions to its line-up from the 2017 Holiday collection and the brand has already predicted some front runners such as STM-10710 (two piece key hole bra set); STM-10698 (two piece bustier set); STM-10705 (two piece chemise set), and STM-10708P (two piece teddy set).
And there is so much more on offer, so much so that the brand reports that the photoshoot for the collection took several days to complete. But the results are oh so worth it, with the models so beautifully styled and accessorized to reflect the queenly underpinnings of the collection. We at TLJ couldn’t help but love those awesome tiaras and headpieces used in the staging.
“We shot it in-house in our studio,” informs the brand’s Lisa Linh about the 2017 Holiday collection photoshoot. “Our creative director, Miguel, is in charge of the styling of each of our photoshoots and has his secrets on getting his props!”
Although Lisa did not tell us where we could find those tantalizing tiaras, she did inform that brand fans could look forward to seeing the collection in the “next couple of months” with those attending ILS in Vegas able to view it next month from the 12-14th.
And for those of us wanting to get our queen bee on, but need a few tips on just how to make it happen, check out the Seven ‘til Midnight blog and Instagram page for great styling suggestions and more.
About Seven ’til Midnight
Seven’til Midnight, the contemporary lingerie division of Carrie Amber Intimates, embodies a panache and passion for on-trend designs, impeccable craftsmanship, bold colors and eye-catching prints with luscious fabrics and flirty details. The contemporary line delivers over two thousand SKUs of lingerie, sleepwear, packaged styles, leg wear, and accessories, including the Baby Got Curves! ™ Collection for plus size women. Seven ‘til Midnight has been featured in People Magazine, Playboy, Glamour, Life & Style, In Style, Cosmo, Maxim, MTV, VH1, FOX TV, and the Oxygen Network. Celebrity fans include Jennifer Lopez, Katy Perry, Kim Kardashian, Denise Richards, Lucy Hale, Kendra Wilkinson, Brooke Hogan, and Naya Rivera.